Media Type Identification via Control Selectability Analysis
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Solution Overview
Problem
Current technologies lack an efficient method to differentiate between advertisements and content streamed in media players, making it difficult for entities like audience measurement companies to process and analyze media effectively.
Innovation Solution
A media type identifier system that determines the type of media presented in a media player by analyzing the selectability of controls within the media player application, using a control state analyzer and media type analyzer to differentiate between advertisements and content based on control enablement and image processing techniques.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If all streamed media is processed and analyzed, then complete media analysis is achieved, but processing time and computational resources are wasted on advertisements
Solution Approach 1:
The patent extracts and identifies advertisements from streamed media using control state analysis. By detecting that advertisement media typically have non-selectable controls while content media have selectable controls, the system separates ads from content, allowing processing resources to focus only on content media and eliminating wasted processing time on advertisements.
2Productivity
If media type identification is implemented, then processing efficiency is improved, but system complexity increases
Solution Approach 1:
The patent implements a self-service approach where the media player application itself provides control state information that can be analyzed to identify media type. The control state analyzer monitors existing control elements (play, pause, skip buttons) and their selectability states, which are already present in the media player interface. This eliminates the need for separate complex identification systems, as the existing player controls serve the dual purpose of user interaction and media type identification.
Solution Approach 2:
The control elements in the media player serve multiple functions: they are both user interface controls for media playback and identification markers for media type classification. The same play/pause/skip buttons that users interact with also provide the selectability state information needed to distinguish advertisements from content, eliminating the need for separate identification hardware or software components.
3Measurement precision
If control state analysis is used to identify media type, then measurement precision is improved, but difficulty of detecting and measuring increases
Solution Approach 1:
The patent uses feedback from the media player application regarding control selectability states. The control state analyzer receives feedback information about whether controls are selectable or non-selectable, and uses this feedback to accurately identify media type. This feedback mechanism provides a reliable and precise method for differentiation without requiring complex detection procedures, as the selectability state is directly provided by the application itself.
Data Source
AI summary
Methods and apparatus to identify a type of media presented by a media player are disclosed herein. Example instructions cause one or more processors to at least determine whether a user attempted to activate a user-selectable media application control presented in a user interface while a media player application presented media; determine whether the user-selectable media application control presented in the user interface was activated; and determine at least one of the media is an advertisement or the media includes an advertisement when (a) the user attempted to activate the user-selectable media application control and (b) the user-selectable media application control presented in the user interface was not activated.