Media Content Virality Prediction and Storage Distribution

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Solution Overview

Problem

It is challenging for producers and distributors of media content, such as videos, to predict which content items will 'go viral' and gain popularity, as existing methods lack effectiveness in forecasting viral content and optimizing its distribution across networks.

Innovation Solution

A computing device analyzes media content items using visual features and constructs a media popularity model to predict whether a content item will exceed a popularity threshold, determining optimal storage locations and suggesting changes to increase virality, by comparing the content to a decision boundary based on viral and non-viral datasets.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Speed

If media content items are stored at a single central location, then storage management is simple, but delivery speed and reliability decrease when content becomes viral

Engineering Contradiction:
Improvedelivery speedVSAvoidstorage management complexity
Core Design Contradiction:
SpeedVSDevice complexity

Solution Approach 1:

The patent segments the storage system by distributing media content items across multiple network locations rather than storing them centrally. This segmentation enables faster and more reliable content delivery when videos go viral, as content can be retrieved from geographically distributed storage nodes closer to end users, reducing latency and improving access speed.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system performs preliminary action by predicting which media content items are likely to become viral before they actually gain popularity. Based on these predictions, the system proactively pre-distributes the content to multiple network locations in advance, ensuring that when the content does go viral, it is already positioned for rapid delivery without requiring last-minute redistribution.

Inventive Principle:
Principle #10Preliminary action

2Reliability

If media content items are pre-distributed across multiple network locations, then delivery reliability improves, but network bandwidth consumption increases

Engineering Contradiction:
Improvedelivery reliabilityVSAvoidnetwork bandwidth consumption
Core Design Contradiction:
ReliabilityVSLoss of energy

Solution Approach 1:

The system changes the parameter of content distribution by using prediction confidence levels to dynamically adjust distribution parameters. Instead of uniformly distributing all content, the system modifies distribution parameters based on predicted virality scores, distributing content more aggressively for high-confidence viral predictions and conservatively for lower-confidence cases, thereby optimizing the balance between delivery reliability and bandwidth consumption.

Inventive Principle:
Principle #35Parameter changes

3Reliability

If all media content items are stored redundantly across the network, then content availability improves, but storage costs increase

Engineering Contradiction:
Improvecontent availabilityVSAvoidstorage capacity
Core Design Contradiction:
ReliabilityVSQuantity of substance

Solution Approach 1:

The patent applies local quality by making different parts of the network store different content based on local demand patterns and prediction results. Instead of uniform redundancy, each network location stores content that is most relevant to its regional user base, with hot content replicated more widely and niche content stored locally. This approach improves content availability for accessing users while reducing total storage capacity requirements.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS10757457B2Predicting content popularity
Publication Date: 2020.08.25 AT&T INTELLECTUAL PROPERTY I L P
  • US10757457B2 patent drawing
  • US10757457B2 patent drawing
  • US10757457B2 patent drawing

AI summary

A method includes receiving media data corresponding to a media content item. The method includes analyzing the media data to determine characteristics of the media content item based on first visual information of the media content item. The method includes analyzing the characteristics of the media content item based on a media popularity data structure to generate a prediction of whether the media content item is likely to exceed a popularity threshold within a particular period of time. The method further includes determining a location to store the media data based on the prediction.