Mediation Application for Targeted Digital Program Insertion
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Solution Overview
Problem
Providing digital program insertion (DPI) for linear streaming media poses challenges in targeting specific demographics and scalability, as existing systems struggle to efficiently manage individualized requests for DPI content, leading to increased load on content providers and difficulty in servicing large audiences.
Innovation Solution
A mediation application determines DPI breaks in a linear media stream and identifies clients with common group identifiers, consolidating requests for DPI content from providers, thereby reducing the load on DPI content providers and allowing targeted content delivery to specific groups.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If individualized requests for DPI content are processed for each client, then targeting precision to specific demographics is improved, but system load increases and scalability deteriorates
Solution Approach 1:
The patent merges individualized DPI requests from multiple clients into consolidated group requests. Clients with common group identifiers are grouped together, and a single DPI request is generated for the entire group rather than processing individual requests separately. This reduces system load while maintaining targeting precision through group-based identification.
Solution Approach 2:
The mediation application implements a universal request handling mechanism that processes both individual and group-based DPI requests through a single standardized interface. The system can handle requests for any group identifier type (demographic, geographic, device type) uniformly, enabling scalable targeting without requiring separate processing logic for each client.
2Adaptability or versatility
If DPI content is targeted to narrowly defined demographic groups, then advertising effectiveness is improved, but request complexity and system load increase
Solution Approach 1:
The patent segments the client base into distinct groups based on common identifiers such as demographic characteristics, geographic location, or device type. Each segment is assigned a unique group identifier, allowing targeted DPI delivery to specific demographics while simplifying request management through group-based categorization rather than individual client processing.
Solution Approach 2:
The mediation application serves as an intermediary between clients and DPI content providers. It translates individual client characteristics into group identifier requests, and converts provider responses into appropriately targeted content delivery. This intermediary layer simplifies the interaction complexity by standardizing the request-response protocol while preserving detailed targeting capabilities.
Data Source
AI summary
Exemplary embodiments involve a mediation application executed on a processor determining one or more digital programming insertion breaks in a linear media stream. The linear media stream can include electronic content delivered over a network at a time determined by the content provider. The mediation application can determine that a plurality of clients identified by a common group identifier and in communication with the mediation application are receiving the linear media stream. The mediation application can mediate a plurality of requests for digital programming insertion content provided by a digital programming insertion content provider by identifying digital programming insertion content targeted to the common group identifier. The mediation application can provide the digital programming insertion content during the one or more digital programming insertion breaks to the plurality of clients.