Merchandise display device

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Solution Overview

Problem

Existing merchandise display devices with autofeed-forwarding capabilities struggle to maintain a well-organized display, particularly when the foremost product is uplifted by following products, leading to aesthetically unpleasing and disordered arrangements, especially with thin and elongated items like toothbrushes.

Innovation Solution

A merchandise display device featuring a product hanging bar with a resin surface inclined downwards and a trigger mechanism that includes a catch and pivoting member to prevent uplift and maintain alignment, allowing products to automatically move forward while ensuring the foremost product remains vertically oriented.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Object-affected harmful factors

If a decelerating portion is added to reduce product momentum, then product uplifting is reduced, but the display becomes disordered after the foremost product is removed

Engineering Contradiction:
Improveproduct upliftingVSAvoiddisplay order
Core Design Contradiction:
Object-affected harmful factorsVSStability of the object's composition

Solution Approach 1:

The hanging bar is segmented into multiple functional portions: a downwards inclined portion for autofeed-forward, a decelerating portion for momentum reduction, and an upwards inclined portion for product alignment. This segmentation allows each portion to perform its specific function independently, resolving the contradiction between reducing uplift and maintaining display order.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The hanging bar utilizes dynamic geometry with varying slopes. The decelerating portion has a gentler slope to reduce momentum, while the upwards inclined portion has a steeper slope to realign products after the foremost product is removed. This dynamic design allows the system to adapt to different product positions and maintain order automatically.

Inventive Principle:
Principle #15Dynamics

2Extent of automation

If the hanging bar is inclined downwards for autofeed-forwarding, then products automatically move forward, but the foremost product becomes uplifted when pushed by following products

Engineering Contradiction:
Improveautofeed-forwardingVSAvoidproduct uplifting
Core Design Contradiction:
Extent of automationVSObject-affected harmful factors

Solution Approach 1:

The decelerating portion is positioned before the product reaches the foremost position, preliminarily reducing the momentum of following products before they can push the foremost product upward. This preliminary anti-action prevents the harmful effect of uplifting while maintaining the autofeed-forwarding function.

Inventive Principle:
Principle #9Preliminary anti-action

Solution Approach 2:

The hanging bar extends in multiple dimensions: the downwards inclined portion provides the primary autofeed-forwarding direction, while the upwards inclined portion adds a vertical dimension to counteract uplifting and realign products. This multi-dimensional design resolves the contradiction between automation and prevention of harmful effects.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

3Stability of the object's composition

If a catch and trigger mechanism is added to maintain alignment, then product order is maintained, but the device complexity increases

Engineering Contradiction:
Improvedisplay orderVSAvoidmechanism complexity
Core Design Contradiction:
Stability of the object's compositionVSDevice complexity

Solution Approach 1:

The catch and trigger mechanism operates automatically through the natural movement of products. When the foremost product is removed, the following products automatically trigger the mechanism, which then releases the catch to allow the next product to move forward. This self-service operation maintains display order without requiring external intervention or complex control systems.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The trigger acts as an intermediary between the moving products and the catch mechanism. It translates the mechanical movement of products into the release action needed to maintain display order, simplifying the overall system by using a passive mechanical intermediary rather than an active control system.

Inventive Principle:
Principle #24Intermediary (Mediator)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The solution effectively prevents uplift and maintains a well-organized display by using a catch and trigger mechanism to manage product alignment and movement, ensuring products are aligned vertically and remain in order even after the foremost product is removed.

Implementation Method 1

a first inclined portion extending from a proximal end to a distal end and being attached to the attachment at the distal end in a manner inclined downwards toward a front

Methodology Applied
Scientific EffectGravity: Gravitation

Data Source

PatentUS20240349914A1Merchandise display device
Publication Date: 2024.10.24 KAWAJUN KK
  • US20240349914A1 patent drawing
  • US20240349914A1 patent drawing
  • US20240349914A1 patent drawing

AI summary

A merchandise display device includes an attachment configured to be attached to a merchandise display fixture, a product hanging bar having a resin surface and configured to allow a product to hang thereon, including a first inclined portion extending from a proximal end to a distal end and being attached to the attachment at the distal end in a manner inclined downwards toward a front, and a second inclined portion bent upwards and extending diagonally from the distal end of the first inclined portion, a catch configured to catch a product hanging on the first inclined portion; and a trigger configured to release the catch.