Merchandise display device
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Solution Overview
Problem
Existing merchandise display devices are complex and lack efficient cooling and simplified assembly, with many components contributing to these issues.
Innovation Solution
A merchandise display device featuring a closed metallic goods tray with a corrugated design for improved thermal conductivity, fewer components for easier assembly, and a pusher device with guide legs and roller wheels for smooth operation, along with adjustable divider walls and integrated lighting for enhanced functionality.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Temperature
If a traditional open goods tray construction is used, then assembly is simpler and manufacturing cost is lower, but cooling efficiency is poor and objects can fall through
Solution Approach 1:
The patent merges the goods tray construction into a closed surface structure that integrates multiple functions: it prevents objects from falling through while providing improved cooling efficiency through the enclosed design, all within a single manufactured component
Solution Approach 2:
The goods tray is constructed as a closed surface made from thin metal sheet material that provides both structural integrity to prevent falling and thermal conductivity for cooling, eliminating the need for complex internal support structures
2Temperature
If a closed metallic goods tray is used, then cooling efficiency is improved and objects cannot fall through, but manufacturing complexity increases
Solution Approach 1:
The patent changes the manufacturing approach by using extrusion processes to create the closed surface goods tray from metal sheet, transforming a potentially complex welding assembly into a single-piece formed component that maintains thermal conductivity while simplifying manufacturing
Solution Approach 2:
The goods tray utilizes metal sheet material with high thermal conductivity properties, combining structural strength and cooling efficiency in a single material selection that eliminates the need for additional cooling components
3Ease of operation
If multiple separate components are used in the goods tray, then assembly and disassembly is easier, but the number of components increases complexity
Solution Approach 1:
The patent combines multiple functional elements into a single closed surface goods tray component, reducing the total number of parts while maintaining ease of assembly through the unified structure that integrates support, containment, and cooling functions
Solution Approach 2:
The closed surface goods tray serves multiple functions simultaneously: it supports goods, prevents falling through, provides cooling, and maintains structural integrity, all within a single component that simplifies the overall device architecture
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
The solution simplifies assembly, enhances cooling through high thermal conductivity, and ensures long-term reliability and ease of use by reducing component complexity and improving the structural integrity and appearance of the display device.
Implementation Method 1
it also improves cooling particularly when a closed surface made from material with high thermal conductivity (particularly metals), preferably a metallic material is provided
Data Source
AI summary
The present invention relates to a merchandise display device for displaying goods on a goods conveyor, including:a goods tray for supporting the goods along a feed direction V from a rear end to a front end of the goods tray,a front fixing element attached to the front end,a rear fixing element attached to the rear end,two struts supporting the goods tray on the rear fixing element, each having a hook section for fastening the struts to a bracket,a goods end stop arranged on the front fixing element,a pusher device which is guided along the goods tray to advance the goods in feed direction V,at least one, preferably two divider walls which delimit the goods conveyor laterally and is/are constructed to be displaceable for adjusting a width of the goods conveyor transversely to the feed direction V,wherein the goods tray is constructed at least mostly, preferably practically entirely as a closed surface between the struts.

