Merchandise display system and display unit

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Solution Overview

Problem

Existing merchandise display systems face challenges in preventing excessive pressure on products when manually facing items, which can lead to damage, especially for softer items, and often require manual intervention that increases the risk of damage during re-stocking or customer returns.

Innovation Solution

A display unit with a releasable coupling mechanism that couples and uncouples the pusher element from the actuation member based on the applied force, preventing further movement when a threshold force is exceeded, thus avoiding excessive pressure on merchandise items during front-facing operations.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If a mechanical pushing apparatus exerts force on merchandise items all the time to achieve automatic facing, then facing efficiency is improved, but the risk of damage to products increases

Engineering Contradiction:
Improvefacing efficiencyVSAvoiddamage risk to products
Core Design Contradiction:
ProductivityVSObject-affected harmful factors

Solution Approach 1:

The pusher element is designed to be movable along the travel path rather than continuously applying force. It only exerts pushing force when activated by the actuation member, transitioning from a static continuous-force system to a dynamic on-demand system. This resolves the contradiction by enabling automatic facing efficiency only when needed, while avoiding continuous damage risk to products.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system uses the actuation member (pull element) that customers or store operatives naturally pull to simultaneously activate the pusher element. The facing operation becomes self-service - the same action that removes a product also automatically pushes remaining products forward, eliminating the need for separate facing operations and reducing overall handling damage risk.

Inventive Principle:
Principle #25Self-service

2Ease of operation

If a manually operated pull element and pusher assembly are used to achieve facing, then ease of operation is improved, but excessive pressure on products may occur leading to damage

Engineering Contradiction:
Improvemanual facing operationVSAvoidexcessive pressure on products
Core Design Contradiction:
Ease of operationVSObject-affected harmful factors

Solution Approach 1:

The pusher element acts as an intermediary between the actuation member and the merchandise items. It translates the pulling force on the actuation member into a controlled pushing force on the products, mediating the force transmission to prevent excessive pressure while maintaining ease of manual operation.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The pusher element's position along the travel path is dynamic rather than fixed. It moves forward with the merchandise items during facing operations and can be repositioned, allowing it to apply force only when needed and at optimal positions, preventing excessive pressure on products while maintaining operational simplicity.

Inventive Principle:
Principle #15Dynamics

3Reliability

If the pusher element continuously pushes merchandise items forward, then facing completeness is improved, but product damage risk increases

Engineering Contradiction:
Improvefacing completenessVSAvoidproduct damage
Core Design Contradiction:
ReliabilityVSObject-affected harmful factors

Solution Approach 1:

The pushing action occurs periodically rather than continuously - it activates when the actuation member is pulled and deactivates when returned. This periodic engagement ensures facing completeness is achieved during active periods while avoiding continuous force application that would damage products during inactive periods.

Inventive Principle:
Principle #19Periodic action

Data Source

PatentUS10959541B2Merchandise display system and display unit
Publication Date: 2021.03.30 THE MARMON GROUP LTD
  • US10959541B2 patent drawing
  • US10959541B2 patent drawing
  • US10959541B2 patent drawing

AI summary

A display unit for a merchandise display system, comprising: a support surface for supporting a plurality of merchandise items, the support surface defining a travel path for said plurality of merchandise items between a rear of the display unit and a front of the display unit; a pusher element disposed for movement relative to said support surface along said travel path; an actuation member coupleable to said pusher element and operative to control movement of said pusher element; a releasable coupling for coupling said pusher element to said actuation member, said releasable coupling configured to couple said pusher element to said actuation member when an actuation force is applied to said actuation member, and to uncouple said pusher element from said actuation member when said actuation force applied to said actuation member exceeds a threshold.