Merchandiser Intake Mechanism with Dynamic Flap Control

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Solution Overview

Problem

Conventional open front coolers consume significantly more energy due to the lack of insulation, leading to increased energy costs that may not be justified by the increased sales revenue from impulse purchases.

Innovation Solution

A merchandiser with a manual intake mechanism that includes an input tray, a refrigerator flap, a reciprocating spring assembly, an identification module, and an input control system, which allows access to the temperature-controlled compartment only upon successful identification of the product by the identification module.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If an open front cooler is used to promote impulse purchases, then accessibility and impulse purchase promotion are improved, but energy consumption increases significantly

Engineering Contradiction:
ImproveaccessibilityVSAvoidenergy consumption
Core Design Contradiction:
Ease of operationVSUse of energy by moving object

Solution Approach 1:

The refrigerator flap is made dynamically controllable through an input control system that automatically opens the flap only when a recognized product is detected by the identification module, and closes it otherwise. This dynamic control allows the system to provide easy accessibility when needed while maintaining energy efficiency during non-use periods.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The identification module provides feedback about the inserted product to the input control system, which then decides whether to open the refrigerator flap. This feedback mechanism ensures that the flap opens only for authorized products, preventing energy waste while maintaining accessibility for valid transactions.

Inventive Principle:
Principle #23Feedback

2Use of energy by moving object

If the refrigerator flap remains closed to maintain energy efficiency, then energy consumption is reduced, but accessibility and impulse purchase promotion are limited

Engineering Contradiction:
Improveenergy consumptionVSAvoidaccessibility
Core Design Contradiction:
Use of energy by moving objectVSEase of operation

Solution Approach 1:

The system dynamically adjusts the refrigerator flap state based on real-time product identification. When a recognized product is inserted, the flap automatically opens to provide accessibility. When no valid product is detected, the flap remains closed to conserve energy. This dynamic behavior resolves the contradiction between energy efficiency and accessibility.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The identification module and control system automatically determine whether to open the flap without requiring manual intervention. The system serves itself by using the identification module's output to control the flap, thereby providing accessibility only when appropriate while maintaining energy efficiency.

Inventive Principle:
Principle #25Self-service

3Ease of operation

If manual product insertion is allowed without identification, then ease of operation is improved, but unauthorized product insertion and energy waste occur

Engineering Contradiction:
Improveease of product insertionVSAvoidproduct authorization control
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The identification module performs preliminary identification of the inserted product before the refrigerator flap is opened. This preliminary action ensures that only authorized products can trigger flap opening, preventing unauthorized access and energy waste while maintaining ease of operation for valid products.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The identification module provides feedback to the control system about whether the inserted product is authorized. This feedback loop ensures that the flap opens only for recognized products, maintaining reliability of product authorization control while preserving ease of operation for legitimate transactions.

Inventive Principle:
Principle #23Feedback

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The solution reduces energy consumption by ensuring the refrigerator flap only opens for authorized products, maintaining energy efficiency while promoting impulse purchases through easy accessibility.

Implementation Method 1

a reciprocating spring assembly comprising a gas spring, wherein the gas spring comprises a piston therein

Methodology Applied
Scientific EffectGas spring: Spring

Data Source

PatentEP3281185B1Intake mechanism for a merchandiser
Publication Date: 2025.05.28 THE COCA COLA CO
  • EP3281185B1 patent drawingFigure 1
  • EP3281185B1 patent drawingFigure 2A
  • EP3281185B1 patent drawingFigure 2B

AI summary

The present application provides an intake mechanism for a product into a merchandiser. The intake mechanism may include an input tray, a reciprocating assembly to maneuver the input tray, an identification module, and an input control system. The input control system permits access to the merchandiser as the input tray is maneuvered by the reciprocating assembly if the product is identified by the identification module.