Automated Merchant-Consumer Association via Interaction Records
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Solution Overview
Problem
The existing methods for managing virtual member relationships between merchant users and consumers are complex, requiring offline promotion and user registration, which wastes time for both parties.
Innovation Solution
A data processing method and apparatus that automatically establishes an association relationship between a consumer user and a merchant user by querying interaction records and determining preset conditions based on consumption data, eliminating the need for initiative promotion or registration.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If manual promotion and registration processes are used for virtual member relationships, then the merchant user and consumer user can establish a member relationship, but the process becomes complex and time-consuming
Solution Approach 1:
The system pre-establishes bonus point accounts for consumers before they need to use them. When consumers make offline payments, the accounts are already ready for automatic association, eliminating the need for on-the-spot registration or promotion activities by merchants
Solution Approach 2:
The system automatically associates consumer bonus point accounts with merchant accounts based on payment data, without requiring manual intervention from either merchants or consumers. The association is self-executed through the payment processing system
2Ease of operation
If automatic association is implemented through payment data, then the operation process is simplified, but the system needs to process and analyze interaction records
Solution Approach 1:
The server performs multiple functions: it processes payment transactions, stores bonus point account data, analyzes interaction records, and automatically establishes associations. This multi-functional approach consolidates complexity into a single centralized system rather than distributing it across multiple components
Data Source
AI summary
This application provides a method performed at a computer server for establishing an association relationship. The computer server queries a first interaction record that corresponds to a public service identifier and a social application identifier of a social platform, and that indicates an interaction performed, by using the public service identifier and the social application identifier, by a first user and a second user; determining whether the first interaction record meets a first preset condition; and establishing an association relationship between the social application identifier and the public service identifier if the first interaction record meets the first preset condition. In this way, an association relationship between a consumer user and a merchant user is automatically established according to offline consumption records of the consumer user.