Merchant Logo Detection and Classification With Ensemble Models

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Solution Overview

Problem

Existing systems struggle to accurately identify and classify logos, particularly in online environments, leading to inefficiencies in logo recognition and merchant verification.

Innovation Solution

A system utilizing machine-learning models, including logo detection and classification architectures, to automatically extract and verify logos from merchant webpages or social media accounts, employing ensemble decision models, semantic similarity scores, and feature extraction techniques to ensure accurate logo identification and merchant matching.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If machine-learning models are used for logo detection and classification, then logo identification accuracy is improved, but system complexity increases

Engineering Contradiction:
Improvelogo identification accuracyVSAvoidsystem complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The system divides the logo identification task into multiple specialized machine-learning models, each responsible for specific aspects such as logo detection, classification, and verification. This segmentation allows each model to focus on a particular function, improving overall accuracy while organizing system complexity into manageable modular components.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent introduces an ensemble decision model that acts as an intermediary between multiple task-specific machine-learning models and the final logo identification output. This intermediary coordinates the predictions from various specialized models, synthesizing their results to achieve high accuracy while managing the complexity of integrating multiple AI components.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Reliability

If multiple machine-learning models are executed for logo detection and classification, then logo verification reliability is improved, but processing time increases

Engineering Contradiction:
Improvelogo verification reliabilityVSAvoidprocessing time
Core Design Contradiction:
ReliabilityVSLoss of time

Solution Approach 1:

The system performs preliminary logo detection and classification using dedicated machine-learning models before final verification. By pre-processing and pre-classifying logos with specialized models, the system prepares data in advance for the verification stage, ensuring reliable results while optimizing the timing of computational tasks to reduce overall processing time.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent employs an ensemble of multiple machine-learning models that perform partial analyses of logo images from different perspectives and feature sets. Rather than requiring all models to process every image fully, the system uses partial actions from each model and combines them through the ensemble decision model, achieving high reliability without the full computational overhead of every model operating on every input.

Inventive Principle:
Principle #16Partial or excessive action

3Productivity

If automated logo extraction is implemented from webpages and social media, then productivity is improved, but measurement precision may worsen due to varying image qualities

Engineering Contradiction:
Improvelogo extraction efficiencyVSAvoidlogo extraction accuracy
Core Design Contradiction:
ProductivityVSMeasurement precision

Solution Approach 1:

The system dynamically adjusts processing parameters based on the characteristics of extracted logo images from different sources such as webpages and social media platforms. By changing parameters like image resolution requirements, color space transformations, and feature extraction thresholds according to the source and quality of each image, the system maintains high extraction accuracy across diverse input conditions while preserving automated efficiency.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS20250329140A1System and method for logo detection and classification using machine- learning
Publication Date: 2025.10.23 FISERV INC
  • US20250329140A1 patent drawing
  • US20250329140A1 patent drawing
  • US20250329140A1 patent drawing

AI summary

A system and method of identifying merchant logos may include one or more processors and a computer-readable, non-transitory medium including instructions which, when executed by the one or more processors, cause at least one of the one or more processors to obtain a logo image associated with a merchant, execute a logo detection machine-learning model using as input the logo image to determine whether the logo image is a logo, in response to determining that the image logo is a logo, execute a logo classification machine-learning architecture to identify the merchant.