Merchant-Selectable AR Objects for Self-Service Reward Campaigns
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Solution Overview
Problem
Existing augmented reality (AR) marketing campaigns are high-cost, one-time initiatives that fail to offer tangible value or incentives, leading to missed opportunities for engaging consumers and establishing brand loyalty, and there is a lack of systems that enable customizable, turnkey AR reward experiences.
Innovation Solution
An AR Reward Experience system that includes an AR enabled device, a Decision Maker System, an AR Trigger, and a Reward Platform, allowing users to locate virtual objects using their device for rewards, with a web-based campaign builder for easy configuration and deployment.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Illumination intensity
If traditional AR marketing campaigns are implemented, then visual appeal and brand awareness are improved, but cost and technical complexity increase significantly
Solution Approach 1:
The patent uses virtual copies of physical products or brand elements as AR objects. Instead of requiring complex physical AR installations, the system creates digital representations (copies) of products, logos, or brand assets that can be overlaid on real-world surfaces. This copying approach simplifies the technical implementation while maintaining visual appeal and brand recognition.
Solution Approach 2:
The patent creates a universal AR platform that can be applied across multiple marketing scenarios and product types. The system provides multi-functional capabilities including product visualization, promotional campaigns, brand storytelling, and customer engagement tools. This universality reduces technical complexity by using a single platform for diverse marketing needs rather than requiring separate specialized systems for each application.
2Illumination intensity
If traditional AR marketing campaigns are implemented, then brand awareness is improved, but tangible value and customer engagement are insufficient
Solution Approach 1:
The patent incorporates feedback mechanisms that track user interactions with AR objects, measure engagement metrics, and provide real-time responses. The system monitors how users interact with virtual products, collects data on engagement patterns, and adjusts the AR experience accordingly. This feedback loop transforms one-way brand communication into interactive two-way engagement, improving customer participation while maintaining brand awareness.
Solution Approach 2:
The patent dynamically changes parameters of the AR experience based on user behavior, time, location, and contextual factors. The system can modify object appearances, adjust interaction modes, change promotional offers, and adapt the overall experience in real-time. This parameter flexibility enables the system to maintain high engagement levels while delivering consistent brand messaging, addressing both brand awareness and customer engagement objectives simultaneously.
3Adaptability or versatility
If AR marketing systems are made accessible to more marketers, then marketing reach is improved, but system complexity and setup difficulty increase
Solution Approach 1:
The patent implements self-service capabilities that allow marketers to create, configure, and deploy AR campaigns independently without requiring technical expertise or specialized development. The system provides user-friendly interfaces, automated object placement, and built-in analytics tools that marketers can operate autonomously. This self-service approach expands marketing reach by enabling more marketers to use AR without increasing setup difficulty, as the system handles complexity automatically.
Solution Approach 2:
The patent introduces an intermediary layer between the marketer and the complex AR technology. This intermediary takes the form of a simplified platform that abstracts away technical complexity while providing access to powerful AR capabilities. The intermediary handles technical operations such as object rendering, tracking, and integration, allowing marketers to focus on campaign strategy rather than technical implementation. This mediator enables broad market access without proportionally increasing setup difficulty.
Data Source
AI summary
An Event Triggered Augmented Reality (AR) Reward Experience is provided comprising an AR enabled device (cell phones, tablets, smart watches, vision goggles, etc.) for receiving a triggered reward experience from a source thereof, and for allowing an end user to locate a selected object within a viewing screen of the AR enabled device. When the selected object is located, the AR enabled device indicates a designated reward for the user. The triggered reward experience may come when the end user begins the AR Reward Experience, or alternatively, upon completion of a commercial transaction, for which An AR Reward Experience has been created.