Message-Based Advertisement Reward System
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Solution Overview
Problem
Conventional systems fail to provide affiliate rewards to the sender of messages, despite the potential validity in doing so, as they do not enable rewards for successful advertisement results when messages are transmitted between terminal devices.
Innovation Solution
An information communication system and method that includes a processor to transmit advertisements from one terminal device to another based on message transmission, display operation parts for transmitting these advertisements, and execute reward processing when the recipient takes a successful action, allowing the sender to receive rewards.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If conventional message transmission systems are used, then message delivery between terminal devices is achieved, but affiliate rewards cannot be given to the sender of the message
Solution Approach 1:
The patent merges message transmission functionality with advertisement transmission functionality. The same message transmission infrastructure is used to deliver advertisements, and the sender-receiver relationship in messages is leveraged to establish affiliate relationships. This allows the system to provide advertisement delivery and reward mechanisms without adding separate complex infrastructure.
Solution Approach 2:
The message transmission system is made multi-functional by enabling it to handle both regular messages and advertisements. The same protocols and infrastructure used for personal messaging are utilized for advertisement delivery, making the system versatile while avoiding the need for dedicated advertisement transmission systems.
2Productivity
If advertisements are transmitted through existing message systems, then user engagement is enhanced, but tracking and rewarding successful advertisement results becomes difficult
Solution Approach 1:
The system implements feedback mechanisms where the receiver's actions on advertisements (such as purchases or conversions) are tracked and fed back to the sender. This feedback loop enables the system to detect advertisement results and automatically trigger reward payments to senders based on measurable outcomes.
Solution Approach 2:
The patent introduces an intermediary tracking and reward management component that mediates between the advertisement transmission system and the reward distribution system. This intermediary handles the complex tasks of tracking advertisement results, verifying successful actions, and managing reward payments, thereby simplifying the overall system architecture.
Data Source
AI summary
An information communication system transmits an advertisement to a first terminal device used by a first user based on transmission of a message from the first terminal device to a second terminal device used by a second user. The information communication system causes the first terminal device to display an operation part operable to transmit the advertisement to the second terminal device. The information communication system transmits the advertisement to the second terminal device in response to operation of the displayed operation part by the first user. The information communication system executes processing of giving a reward to the first user based on recognition that the second user takes an action corresponding to a successful result of the advertisement after the second user selects the advertisement.