Message Broadcasting Server for Targeted User Profiles
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Solution Overview
Problem
Conventional mass communication methods, such as traditional television and radio, are becoming less effective due to increased audience choices and declining returns on investment for advertisers as users have more options for engaging with content.
Innovation Solution
A method utilizing a message broadcasting server coupled with mobile and multimedia devices via short-range wireless communication, where the mobile device sends a personal identification to the server, allowing it to select and transmit targeted messages to the user based on their profile, thereby enhancing message relevance and engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional mass media (television, radio) is used to broadcast messages, then the coverage area is large, but the message relevance to individual users decreases and advertising returns decline
Solution Approach 1:
The patent segments the mass audience into individual users based on their personal identifications and profiles. Instead of broadcasting to the entire audience uniformly, the system divides the audience into distinct segments (users with different profiles) and delivers customized messages to each segment, thereby improving message relevance while maintaining broad coverage capability.
Solution Approach 2:
The patent applies local quality by tailoring message content to match individual user profiles and preferences. Each user receives messages customized to their local characteristics (profile attributes, preferences, behavior patterns) rather than a generic mass message, enhancing relevance and engagement for each specific user segment.
2Productivity
If personalized messages are selected and broadcasted based on user profiles, then message relevance and engagement improve, but the system complexity increases
Solution Approach 1:
The patent introduces a message broadcasting server as an intermediary component that mediates between the user profiles and the message selection process. This server receives user identification information, processes it against stored profiles, selects appropriate messages, and broadcasts them. By centralizing this complex processing function in a dedicated server, the overall system complexity is managed and isolated from the client devices.
Solution Approach 2:
The patent implements preliminary action by pre-storing user profiles and message databases in the message broadcasting server before actual message selection occurs. The system prepares and organizes this information in advance, allowing rapid message selection and matching when users are identified, thereby reducing real-time processing complexity and improving advertising effectiveness.
Data Source
AI summary
A method for selecting and broadcasting a message is implemented using a message broadcasting server that is coupled to a mobile device and a multimedia device and that stores a plurality of messages therein. The multimedia device is operable to continuously send out a device identification, and the mobile device being operable to send a personal identification upon receiving the device identification from the multimedia device. In the method, the message broadcasting server executes the operations of: receiving the personal identification and the device identification from the mobile device; and selecting one of the messages and transmitting the same to at least one of the mobile device and the multimedia device.