Message Content Adaptation for Recipient Interest

Resolve Bottlenecks,
Find Innovative SolutionsGenerate Solutions

Solution Overview

Problem

Existing communication technologies fail to maintain recipient interest in messages, especially in mass mailings, as the same message can lose interest with disparate recipients in different ways, and there is no current means to assist authors in composing messages that sustain interest.

Innovation Solution

A method and system that identify recipients, retrieve their interests and personality traits, and use a linguistic engine with natural language processing to modify message content, including generating words and phrases associated with these traits, to enhance engagement.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If the same message is sent to multiple recipients, then the authoring process is efficient and quick, but the recipient's interest in the message is lost

Engineering Contradiction:

Improvemessage composition efficiencyVSAvoidmessage adaptability to recipient

Core Design Contradiction:

ProductivityVSAdaptability or versatility

Solution Approach 1:

The message is segmented into multiple versions tailored to different recipient profiles. The system divides the recipient base into segments based on their interests and personality traits, then generates customized message variants for each segment, allowing both efficiency in handling multiple recipients and adaptability to individual preferences.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The message content dynamically adapts to each recipient based on retrieved interest and personality data. The system transforms a static message into a dynamic one that automatically adjusts its content, tone, and phrasing to match the recipient's profile, resolving the contradiction between efficiency and adaptability.

Inventive Principle:

Principle #15Dynamics

2Adaptability or versatility

If the message is customized for each recipient, then the recipient's interest is maintained, but the authoring process becomes complex and time-consuming

Engineering Contradiction:

Improvemessage customizationVSAvoidmessage composition complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system performs automatic message customization without requiring manual intervention for each recipient. It self-services by retrieving recipient data, analyzing interests and personality traits, and generating customized message variants automatically, thereby maintaining adaptability while eliminating the complexity and time burden of manual customization.

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The system changes message parameters (content, tone, structure) based on recipient attributes. By systematically varying message parameters according to retrieved recipient data, the system achieves high customization without manual complexity, as the changes are driven by automated parameter adjustment based on recipient profiles.

Inventive Principle:

Principle #35Parameter changes

3Adaptability or versatility

If the message is customized for each recipient, then the recipient's interest is maintained, but the processing time increases

Engineering Contradiction:

Improvemessage personalizationVSAvoidmessage processing time

Core Design Contradiction:

Adaptability or versatilityVSLoss of time

Solution Approach 1:

The system performs preliminary actions by pre-fetching and storing recipient interest and personality data before message composition is needed. This advance preparation allows the customization process to occur quickly during message generation, maintaining personalization while minimizing processing time loss.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The system replaces manual message customization mechanics with automated computational processing. By substituting human authoring efforts with machine-based natural language processing and data retrieval, the system achieves high personalization at scale without the time cost of manual customization for each recipient.

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

Data Source

PatentUS10268682B2Adjusting text in message in light of recipients interests and/or personality traits to sustain recipient's interest in message

Publication Date: 2019.04.23 INTERNATIONAL BUSINESS MACHINE CORPORATION

AI summary

A method, system and computer program product for adjusting text in a message to sustain the recipient's interest in the message. Upon identifying the recipients to receive a message, information, including interests and/or personality traits, regarding the identified recipients is retrieved. Upon obtaining the recipient's interests and/or personality traits, a linguistic engine is utilized to generate words and phrases (e.g., speed, parking, license, toll) associated with the recipient's interest and/or personality trait (e.g., interest in cars). The words and ordering of the words in the message are then changed to include words and phrases associated with the interest and/or personality trait of the recipient. In this manner, the author is able to compose a message that sustains the recipient's interest in the message by modifying the message to include language directed to the recipient's interests (e.g., traveling, collecting baseball cards) and/or personality traits (e.g., hates loud music).