Electronic Message Content Optimization Platform

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Solution Overview

Problem

Conventional techniques for transmitting electronic messages are inefficient in targeting specific audiences and securing engagement, leading to suboptimal communication and conversion rates due to imprecise recipient identification and ineffective message propagation.

Innovation Solution

A computing platform that analyzes and adjusts electronic message content using performance metrics to enhance speed and distribution, replacing low-performing terms with higher-performing synonyms and optimizing message components for specific audiences and geographic locations, thereby improving engagement and conversion rates.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If conventional electronic message propagation techniques are used, then messages can be transmitted to a broad audience, but recipient identification precision and engagement effectiveness deteriorate

Engineering Contradiction:

Improvemessage distribution reachVSAvoidrecipient identification precision

Core Design Contradiction:

Quantity of substanceVSMeasurement precision

Solution Approach 1:

The patent segments the broad audience into specific microsegments based on geographic location, device type, operating system, and other characteristics. This allows precise recipient identification within each segment while maintaining overall broad distribution capability. The system divides the message audience into distinct groups that can be targeted individually with optimized content.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The patent applies local quality by customizing message content and optimization parameters for specific local conditions such as geographic location, device type, and user characteristics. Each microsegment receives tailored content that is optimized for its specific characteristics, improving both identification precision and engagement effectiveness while maintaining broad reach.

Inventive Principle:

Principle #3Local quality

2Quantity of substance

If conventional message transmission approaches are used, then information can be delivered to masses, but engagement and conversion rates deteriorate

Engineering Contradiction:

Improveinformation delivery volumeVSAvoidengagement and conversion rates

Core Design Contradiction:

Quantity of substanceVSProductivity

Solution Approach 1:

The patent implements dynamics by continuously optimizing message content based on real-time performance metrics and feedback. The system dynamically adjusts message parameters such as timing, content selection, and delivery channels based on observed engagement patterns and conversion rates, allowing the message propagation to adapt and improve effectiveness over time while maintaining high delivery volume.

Inventive Principle:

Principle #15Dynamics

Solution Approach 2:

The patent employs feedback mechanisms where performance data from message delivery and user interaction is continuously collected and used to optimize future message propagation. The system analyzes engagement metrics and conversion rates to refine targeting parameters, content selection, and delivery strategies, creating a closed-loop optimization that improves productivity while maintaining information delivery volume.

Inventive Principle:

Principle #23Feedback

3Speed

If coarse information transmission is used, then message propagation speed can be maintained, but targeting accuracy and effectiveness deteriorate

Engineering Contradiction:

Improvemessage propagation speedVSAvoidtargeting accuracy

Core Design Contradiction:

SpeedVSManufacturing precision

Solution Approach 1:

The patent applies preliminary action by pre-segmenting and pre-optimizing message content for different microsegments before dissemination. The system performs preliminary analysis and optimization of targeting parameters, content selection, and delivery strategies in advance, allowing for accurate targeting without sacrificing propagation speed. Prepared optimization configurations enable rapid deployment with high precision.

Inventive Principle:

Principle #10Preliminary action

Data Source

PatentUS11687573B2Predicting performance of content and electronic messages among a system of networked computing devices

Publication Date: 2023.06.27 SPREDFAST INC

AI summary

Various embodiments relate generally to data science and data analysis, computer software and systems, and control systems to provide a platform to facilitate implementation of an interface, and, more specifically, to a computing and data storage platform that implements specialized logic to predict effectiveness of content in electronic messages as a function, for example, modifiable portions of the content. In some examples, a method may include receiving data signals to cause formation of an electronic message, determining a component of the electronic message, identifying one or more message performance criteria, characterizing the component to identify a component attribute, predicting the component attribute matches at least one of the message performance criteria, and transmitting the electronic message.