Message Distribution System with Integrated Advertising
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Solution Overview
Problem
Existing methods for distributing advertising messages to mobile devices are costly and limited in reach, as they require separate communication and registration, restricting the population that can receive advertisements.
Innovation Solution
A method that allows adding advertising messages to user-consented communications, enabling them to reach both registered and non-registered users without requiring users to operate their devices, using a system where credits can be used to send communications at reduced rates or for free, with options for sponsored messages and user-controlled contributions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If advertising messages are sent as separate communications to mobile devices, then the messages can be delivered to registered users, but the costs increase and user interaction requirements increase
Solution Approach 1:
The patent combines advertising messages with user communications (SMS, MMS, or other mobile communications) into a single integrated message. The advertising message is merged with the user's communication content, allowing both to be transmitted together through the same communication channel, thereby eliminating separate communication costs and reducing overall transmission expenses while maintaining reliable delivery to mobile devices
2Reliability
If advertising messages are sent as separate communications, then delivery to registered users is achieved, but users must separately operate their devices to receive and process the messages
Solution Approach 1:
The advertising message is merged with the user's existing communication, so when the user receives their communication, the advertising message is already included as part of it. This eliminates the need for users to separately operate their devices to receive ads, as the ad delivery is automated through the integration with their natural communication flow
Solution Approach 2:
The system automatically handles the advertising message delivery process without requiring active user participation. The user simply sends their communication, and the system automatically attaches the advertising message and transmits it together, making the ad delivery process self-service oriented and eliminating additional user operations
3Reliability
If advertising messages are sent only to registered users through separate communications, then message delivery is controlled, but the population reach is limited
Solution Approach 1:
The patent creates a universal communication system where advertising messages can be attached to any user communication regardless of registration status. The system serves multiple functions: it maintains controlled delivery for registered users while simultaneously enabling broad reach for non-registered users, making the communication system universally applicable to all mobile device users without requiring separate registration processes
4Quantity of substance
If advertising messages are added to user communications with consent, then population reach increases and costs decrease, but the system complexity increases
Solution Approach 1:
The patent introduces a communication server as an intermediary component that handles the message attachment process. This server receives user communications, attaches the appropriate advertising messages based on user profiles and communication types, and then transmits the combined messages. By using this intermediary server, the complexity of message integration is centralized and automated, reducing the complexity burden on individual mobile devices while enabling broad population reach
Data Source
AI summary
For processing digital communication traffic in a network comprising a central communication processing structure (402, 403; 502, 503) and a number of separate devices (401, 405; 501, 505) of users designed for communication with the central communication processing structure, each time, a communication coming from one of the separate devices (401; 501) is received which communication is addressed to another of the separate devices (405; 505). It is then checked whether the received communication meets at least one condition applicable to the communication or the sender (401; 501). In reaction to meeting the condition, a message is added to the communication and the communication including the added message is sent to the addressed device (405; 505).