Targeted Message Distribution via Consumer Interest Identifiers

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Solution Overview

Problem

Traditional information delivery methods, such as advertising, often waste resources by targeting a large group of people, with only a small fraction being genuinely interested in the information, due to reliance on guesses about demographics and behaviors, leading to inefficient use of resources and privacy concerns.

Innovation Solution

A system that allows consumers to specify their personal interests and receive messages from promoters based on these interests, enabling targeted message distribution to those who have explicitly expressed interest, reducing the need for personal data collection and improving privacy.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If traditional advertising targets large groups of people based on demographic guesses, then message reach is improved, but resource efficiency deteriorates because most recipients are not genuinely interested

Engineering Contradiction:

Improvemessage reachVSAvoidresource efficiency

Core Design Contradiction:

Quantity of substanceVSProductivity

Solution Approach 1:

The system enables consumers to actively manage their own information preferences by providing personal interest identifiers and controlling which messages they receive. This self-service approach replaces passive demographic guessing with active user-driven targeting, ensuring resources are allocated only to genuinely interested consumers who have explicitly indicated their interests.

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The system implements feedback loops where consumers provide personal interest identifiers and the system uses this feedback to refine message targeting. The feedback mechanism ensures that messages are continuously adjusted based on actual consumer interests rather than relying on static demographic assumptions, improving resource efficiency while maintaining message reach.

Inventive Principle:

Principle #23Feedback

2Measurement precision

If behavioral tracking is used to identify interested consumers, then message targeting accuracy is improved, but privacy concerns worsen due to collection of personal information

Engineering Contradiction:

Improvetargeting accuracyVSAvoidprivacy concerns

Core Design Contradiction:

Measurement precisionVSObject-affected harmful factors

Solution Approach 1:

Instead of the system actively collecting and tracking consumer behavior data to determine interests, the approach is inverted: consumers voluntarily provide their own personal interest identifiers to the system. This inversion fundamentally changes the power dynamic, placing control with the consumer and eliminating the privacy violations associated with covert behavioral tracking while maintaining accurate targeting.

Inventive Principle:

Principle #13The other way round (Inversion)

Solution Approach 2:

Consumers take charge of their own data by providing personal interest identifiers directly to the system, eliminating the need for intrusive third-party tracking. This self-service model maintains targeting accuracy because consumers explicitly define their interests, while avoiding privacy concerns by having consumers control their own information rather than having it collected and analyzed by the system.

Inventive Principle:

Principle #25Self-service

3Measurement precision

If the system collects and stores personal information about consumers, then message distribution accuracy is improved, but data security risks worsen

Engineering Contradiction:

Improvedistribution accuracyVSAvoiddata security risks

Core Design Contradiction:

Measurement precisionVSObject-generated harmful factors

Solution Approach 1:

The system extracts only the essential information needed for message distribution - the personal interest identifiers provided by consumers - while leaving out all other sensitive personal data. This extraction approach maintains distribution accuracy by having consumers directly provide their interests, while minimizing data security risks by collecting far less personal information than traditional systems require.

Inventive Principle:

Principle #2Taking out (Extraction)

Data Source

PatentUS8751309B2Targeted communication between promoters and consumers

Publication Date: 2014.06.10 OHARA MICHAEL A

AI summary

Techniques for distributing messages to consumers on behalf of promoters. In some embodiments, once a message is provided to a message distribution system to be distributed to consumers on behalf of promoters, the message distribution system may determine the consumers to which to distribute the message based on the personal interest identifiers for the consumers that identify personal interests of the consumers. In particular, in some embodiments, a message distribution system may determine a topic for a message and personal interest identifiers for the message that correspond to personal interest identifiers input by consumers. Once the set of personal interest identifiers for the message has been identified, a set of consumers who have input one or more of those personal interest identifiers is identified. The message may then be made available to the identified set of consumers.