Message Interface Subscription via Prefilled Data

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Solution Overview

Problem

Content providers face challenges in identifying and delivering relevant content to users without disrupting their experience, as users must manually sign up for subscriptions by transitioning between interfaces, which wastes resources and raises privacy concerns.

Innovation Solution

A user interface, such as a message interface, is used to display content recommendations and allow users to subscribe with minimal input, using prefilled information and acting as an intermediary to protect user privacy, enabling subscriptions without leaving the current interface.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If users are redirected to a landing webpage to sign up for content subscription, then the content provider can collect user information and establish subscriptions, but the user experience is disrupted and computing resources are wasted

Engineering Contradiction:
Improvesubscription establishmentVSAvoiduser time
Core Design Contradiction:
ReliabilityVSLoss of time

Solution Approach 1:

The system performs preliminary actions by pre-populating subscription forms with user information that has been collected through their browsing behavior and profile data. This allows users to complete subscriptions with minimal input rather than filling out entire forms, significantly reducing the time and disruption while still establishing reliable subscriptions.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent introduces an intermediary subscription management system that bridges the content provider and the user's current webpage. This intermediary handles information collection, form pre-population, and subscription management without requiring users to leave their current interface, thus eliminating the disruptive redirect while maintaining reliable subscription establishment.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Reliability

If users are required to manually input personal information to subscribe, then the content provider obtains necessary user data, but privacy concerns are exposed and user experience is degraded

Engineering Contradiction:
Improvedata collectionVSAvoidprivacy exposure
Core Design Contradiction:
ReliabilityVSObject-affected harmful factors

Solution Approach 1:

The system performs preliminary data collection through anonymous browsing behavior tracking and profile analysis before the user reaches the subscription stage. This pre-collected information is then used to pre-populate subscription forms, so users only need to confirm or minimize edits rather than manually inputting sensitive personal information, thereby reducing privacy exposure while maintaining data collection reliability.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

An intermediary subscription management system acts as a buffer between the user and content providers. This intermediary collects and manages user information centrally, allowing users to control what information is shared with which content provider through a single interface, thus reducing privacy exposure while ensuring reliable data collection for subscription purposes.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Reliability

If users are redirected between webpages for subscription, then content provider can process subscriptions, but computing resources and network bandwidth are wasted

Engineering Contradiction:
Improvesubscription processingVSAvoidcomputing resources
Core Design Contradiction:
ReliabilityVSLoss of energy

Solution Approach 1:

The patent introduces an intermediary subscription management system that handles all subscription processing operations without requiring users to redirect to separate landing pages. The intermediary manages form pre-population, data validation, and subscription confirmation within the user's current webpage context, eliminating redundant page loads and transitions while maintaining reliable subscription processing.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The intermediary subscription management system performs multiple functions including data collection, form pre-population, subscription processing, and user preference management within a single integrated platform. This multi-functionality eliminates the need for separate specialized pages for each subscription task, reducing computing resource waste while ensuring reliable subscription processing.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS10917489B2User subscription to content
Publication Date: 2021.02.09 YAHOO AD TECH LLC
  • US10917489B2 patent drawing
  • US10917489B2 patent drawing
  • US10917489B2 patent drawing

AI summary

One or more computing devices, systems, and/or methods for facilitating user subscription to content from a content provider are provided. For example, a message interface provides access to messages associated with a user message address of a user. A content recommendation to subscribe to content of a content provider is generated and populated within the message interface (e.g., a recommendation to subscribe to a gardening newsletter). Responsive to the user interacting with the content recommendation, a subscribe option is displayed through the message interface. The user can use the subscribe option to quickly and efficiently create a user subscription to the content without transitioning away from the message interface. Information used to create the user subscription can be prefilled in order to reduce the amount of user actions needed for creating the user subscription.