Message Management Server for Real-Time Ad Targeting
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Solution Overview
Problem
Conventional systems fail to effectively distribute advertisements tailored to both the sender and receiver of messages in real-time communication services, missing opportunities for targeted advertising.
Innovation Solution
An information communication system and method that acquires user information from terminal devices during message transmission and delivers personalized advertisements to each device based on user attributes, using a message management server and an advertisement server to provide targeted ads to both senders and receivers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If conventional advertisement distribution systems are used, then advertisements can be displayed in content such as web pages and e-mails, but advertisements cannot be distributed tailored to both the sender and receiver of messages in real-time communication services
Solution Approach 1:
The system segments advertisement distribution by separating the processing for senders and receivers. The advertisement distribution unit distributes different advertisements to the terminal device of the message sender and the terminal device of the message receiver independently, allowing personalized ads for each user without requiring complete system redesign.
Solution Approach 2:
The message management server acts as an intermediary that receives message transmission information and coordinates with the advertisement distribution unit. This intermediary structure enables the system to obtain user information from message metadata and distribute appropriate advertisements without direct complex interactions between multiple components.
2Productivity
If user information is acquired from message transmission to deliver personalized advertisements, then advertising effectiveness is enhanced, but system complexity increases due to additional information processing requirements
Solution Approach 1:
The message transmission information itself contains the necessary user information (sender and receiver identifiers) that the system needs for advertisement personalization. The system extracts this information from the existing message metadata without requiring additional user input or complex data collection processes, allowing the message data to serve its dual purpose of communication and advertisement targeting.
Solution Approach 2:
The system acquires user information from message transmission events in advance, before the actual advertisement distribution occurs. This preliminary acquisition of sender and receiver information allows the advertisement distribution unit to immediately deliver personalized advertisements without delay, enhancing effectiveness while using pre-existing data.
Data Source
AI summary
An information communication system acquires first user information indicating a first user and second user information indicating a second user based on transmission of a message from a first terminal device used by the first user to a second terminal device used by the second user. The information communication system transmits, to the first terminal device, a first advertisement corresponding to an attribute of the first user indicated by the acquired first user information. The information communication system transmits, to the second terminal device, a second advertisement corresponding to an attribute of the second user indicated by the acquired second user information.