Message Pushing System Using Segmented Optimal Timing
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Solution Overview
Problem
Existing methods for pushing messages in batch on smartphones have a low timely response rate, as they do not consider individual user preferences for message tapping, leading to missed notifications and reduced click rates.
Innovation Solution
A method and device that dynamically determine an optimal time period for each user device to respond to messages based on timely-response rates and correction schemes, allowing for personalized message delivery to maximize the probability of user interaction.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If messages are sent in batch at a designated sending time, then the message sending operation is simple and efficient, but the timely response rate is low because user preferences are not considered
Solution Approach 1:
The patent segments the batch message sending operation into individual user-specific sending operations. Instead of sending all messages at once to all users, the system divides the user group into subgroups and sends messages to each subgroup at different times based on their respective timely-response rate patterns, thereby maintaining operational efficiency while improving response rates.
Solution Approach 2:
The patent applies dynamics by making the message sending time flexible and adaptive rather than fixed. The system dynamically determines the optimal sending time for each user or user group based on their historical timely-response rate patterns, allowing the sending schedule to adapt to user behavior changes and maximize engagement.
2Ease of operation
If messages are sent to all users at the same time, then the operation is simple and fast, but users may forget the messages if received during work or meetings
Solution Approach 1:
The patent applies preliminary action by analyzing user behavior patterns in advance to determine optimal sending times before actually sending messages. The system pre-calculates the best time to send messages to each user based on their historical response patterns, ensuring messages arrive when users are most likely to engage, thereby preventing message forgetting without complicating the sending operation.
3Reliability
If individualized message timing is implemented for each user, then the timely response rate improves, but the system complexity increases
Solution Approach 1:
The patent reduces system complexity by segmenting users into manageable subgroups rather than treating each user completely individually. This allows the system to apply personalized timing strategies to groups while avoiding the full complexity of completely individualized processing, thus improving response rates without excessive system complexity.
Solution Approach 2:
The patent applies universality by creating a generalizable framework that can handle both individual and group-based message sending. The system uses a unified approach to calculate timely-response rates that works across different user types and message categories, reducing the need for separate complex systems for different scenarios.
Data Source
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AI summary
The present application discloses a method and device for pushing an application message. The method includes the following: determining, based on a user device group of a message to be sent, an optimal time period for each user device in the user device group to respond to a message; and based on the optimal time period for each user device to respond to a message, separately sending, to a corresponding user device in the user device group, the message to be sent. A problem that an existing method for pushing messages in batch has a relatively low timely-response rate can be alleviated.