Message Queue for Marketing Communications
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Solution Overview
Problem
Current methods for evaluating and transmitting electronic marketing communications fail to ensure predictable and controlled delivery, leading to recipient overload and inefficiencies in message scheduling and approval processes.
Innovation Solution
A system and method that manage electronic marketing communications through a message queue and recipient preference model, allowing for controlled transmission scheduling, message budgeting, and real-time evaluation to optimize message delivery, including preemptive capabilities and experimental services to improve transmission efficacy.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If messages are transmitted freely without management, then message authors can send messages immediately, but recipients receive overwhelming numbers of messages causing recipient overload
Solution Approach 1:
The patent introduces a message management system as an intermediary between message authors and recipients. This system includes a message queue that receives messages from multiple authoring services, evaluates them against recipient preferences and message budgets, and controls transmission accordingly. The intermediary manages the flow of messages to prevent recipient overload while maintaining efficient transmission through automated evaluation and scheduling.
2Object-affected harmful factors
If message transmission is controlled through evaluation and scheduling, then recipient overload is reduced, but message delivery becomes less predictable and more complex
Solution Approach 1:
The message management system is segmented into distinct functional components: a message queue for receiving and storing messages, an evaluation module for assessing messages against recipient preferences and budgets, a scheduling module for determining optimal transmission times, and a transmission module for sending approved messages. This segmentation allows each component to handle specific tasks independently, reducing overall system complexity while maintaining controlled message delivery.
3Quantity of substance
If multiple authoring services send messages simultaneously, then message volume increases, but message scheduling and coordination become inefficient
Solution Approach 1:
The patent merges multiple message authoring services into a single message queue infrastructure. All messages from different authoring services are received and stored in the same queue, where they are evaluated against unified recipient preferences and message budgets. This consolidation enables centralized coordination and scheduling, improving efficiency despite increased message volume from multiple sources.
Data Source
AI summary
Systems, methods, and computer readable storage media for controlling the transmission of electronic messages are provided. Aspects of the disclosure provide a method for controlling electronic transmission of electronic communications generated by authoring services. The method includes receiving a first message from a first authoring service of the plurality of authoring services, the first message comprising at least one recipient and content for at least one electronic communication, adding the first message to a message queue associated with the at least one recipient, determining one or more characteristics associated with the at least one recipient, evaluating the first message using the one or more characteristics to determine a first message state for the first message, in response to determining that the message state indicates the first message is to be transmitted, forwarding the first message to message transmission circuitry, and transmitting the first message to the recipient.