Message Management Server Reward Distribution for Rich Communication Services
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Solution Overview
Problem
Conventional systems fail to provide affiliate rewards to the sender of messages in rich communication services, despite the potential validity of such rewards for successful advertisement outcomes.
Innovation Solution
An information communication system and method that includes a processor to transmit advertisements to terminal devices based on message transmission and execute reward processing for the sender upon successful actions from the recipient, such as purchases or service reservations, using a message management server and an advertisement server connected via a network.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If affiliate rewards are given to content creators in conventional systems, then content creators can be incentivized to create advertising content, but the system cannot give rewards to message senders in rich communication services
Solution Approach 1:
The message management server is enhanced to perform multiple functions: it not only manages message transmission in rich communication services but also handles advertisement distribution and affiliate reward calculation. This multi-functional approach allows the system to give rewards to message senders without requiring a completely separate affiliate management system, thus improving adaptability while controlling complexity.
Solution Approach 2:
The message management server acts as an intermediary between the rich communication service platform and the affiliate advertisement system. It receives message transmission information, determines advertisement candidates, distributes advertisements to terminal devices, and calculates rewards based on successful actions. This intermediary role enables reward distribution to message senders while maintaining system modularity.
2Productivity
If advertisements are distributed through message transmission, then message senders can earn rewards for successful outcomes, but the system requires tracking and processing additional information
Solution Approach 1:
The message management server determines advertisement candidates and prepares advertisement information in advance based on message transmission data, before the actual advertisement distribution occurs. This preliminary preparation reduces processing complexity during the reward calculation phase, as the system already has pre-selected advertisement candidates and associated reward parameters ready when successful actions occur.
Solution Approach 2:
The system implements a feedback mechanism where the message management server receives information about successful actions (purchases, service reservations) from terminal devices or external systems, then uses this feedback to calculate and distribute rewards to message senders. This closed-loop feedback enables automated reward generation based on actual advertisement outcomes, improving productivity while managing processing complexity through systematic information flow.
Data Source
AI summary
An information communication system transmits an advertisement to a second terminal device used by a second user based on transmission of a message from a first terminal device used by a first user to the second terminal device. The information communication system executes processing of giving a reward to the first user based on recognition that the second user takes an action corresponding to a successful result of the advertisement after the second user selects the advertisement.