Message Slot Allocation for Mobile Campaigns
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Solution Overview
Problem
Current SMS and MMS campaign technologies do not effectively manage message delivery for multiple vendors to opted-in consumers, leading to consumer overload and violating industry best practices, as they lack a mechanism to limit and prioritize message slots based on real-time data and vendor bidding.
Innovation Solution
A system and method that utilizes real-time data and event-driven bidding to award message slots to vendors, allowing consumers to set desired message limits and categorize vendors, ensuring that only winning bids from vendors are delivered to opted-in mobile devices, thereby managing message frequency and quantity.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If multiple vendors send messages to opted-in consumers without message slot management, then vendor communication reach is improved, but consumer message overload increases and industry best practices are violated
Solution Approach 1:
The system performs preliminary actions by establishing message slot allocations and vendor bidding mechanisms before messages are sent. Vendors submit bids for message slots in advance, and the system pre-determines which vendors receive message delivery opportunities, preventing consumer overload before it occurs while still enabling effective vendor communication.
2Object-affected harmful factors
If message slots are limited for consumers, then consumer overload is reduced and industry standards are met, but vendor message delivery opportunities are restricted
Solution Approach 1:
The system changes parameters by introducing a bidding mechanism where vendors compete for message slots through monetary bids. The message slot allocation is dynamic, adjusting based on vendor bids, consumer preferences, and campaign parameters. This allows the system to maintain limited message delivery to consumers while optimizing vendor delivery opportunities through competitive bidding.
3Productivity
If vendors compete for message slots through bidding, then message slot allocation efficiency is improved, but system complexity increases
Solution Approach 1:
The system introduces an intermediary message service platform that manages the complex bidding and allocation processes. This intermediary handles vendor bids, consumer preferences, message slot allocations, and deliveries, shielding vendors and consumers from the underlying system complexity while maintaining efficient message slot allocation through automated bidding mechanisms.
4Loss of information
If real-time bidding is implemented for message slots, then message delivery relevance is improved, but processing time and system resources increase
Solution Approach 1:
The system implements periodic bidding cycles rather than continuous real-time bidding. Vendors can submit bids during designated bidding periods, and the system processes allocations in scheduled intervals. This periodic approach maintains message delivery relevance by allowing vendors to respond to current campaign conditions while reducing processing time and system resource requirements compared to continuous real-time bidding.
Data Source
AI summary
Techniques and systems are disclosed for forwarding a limited number of vendor messages during a consumer mobile device campaign, such as a CSC campaign. Opt-in events are received from an aggregator's message service platform for a consumer mobile device (e.g., smart-phone), and a time interval is identified for the campaign that comprises a duration for the campaign. Campaign parameters are identified, where the parameters comprise a desired number of campaign messages for the “opted-in” consumer mobile device. Vendors are grouped into one or more campaign message categories (e.g., by service or products), and a bidding frequency is identified for campaign message categories for the campaign duration. Bids are received for message slots at the bidding frequency for a campaign message category, a desired bid is selected if it meets a threshold, and the corresponding vendor message is sent to the opted-in phone(s).