Message Style Normalization Preserving Sender Intent

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Solution Overview

Problem

Email applications often result in cluttered and confusing messages due to varying font sizes, styles, and colors as messages traverse different clients and services, with existing normalization techniques altering sender-intended formatting, thereby losing emphasis.

Innovation Solution

A messaging application or service that normalizes message styles for recipients while preserving the sender's intent by analyzing specific formatting elements to discern and maintain intentional emphasis, applying a consistent style while allowing sender-customized elements to remain unchanged.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Stability of the object's composition

If existing normalization techniques are applied to enforce consistent styling, then message formatting consistency is improved, but sender-intended emphasis is lost

Engineering Contradiction:
Improvemessage formatting consistencyVSAvoidsender-intended emphasis
Core Design Contradiction:
Stability of the object's compositionVSLoss of information

Solution Approach 1:

The patent segments message content into different types (default styling vs. sender-customized styling) and applies different normalization rules to each segment. Default-styled content receives full normalization enforcement, while sender-customized content is preserved with markers to maintain original emphasis intent.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent applies different quality treatments to different parts of the message. Rather than uniformly normalizing all content, it selectively preserves sender-customized portions with their original styling characteristics while normalizing the rest, creating local variations in normalization intensity based on content type.

Inventive Principle:
Principle #3Local quality

2Loss of information

If sender-customized formatting is preserved, then sender intent is maintained, but message clutter and inconsistency increase

Engineering Contradiction:
Improvesender intent preservationVSAvoidmessage formatting consistency
Core Design Contradiction:
Loss of informationVSStability of the object's composition

Solution Approach 1:

The patent introduces markers as intermediary elements that bridge sender intent and recipient display preferences. These markers preserve the original sender-customized formatting information while allowing the rendering system to apply appropriate normalization, acting as a mediator between conflicting requirements.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The patent performs preliminary analysis of message content to identify sender-customized portions before applying normalization. By pre-marking these portions, the system prepares the message for selective normalization, ensuring sender intent is preserved while still achieving consistency in non-customized areas.

Inventive Principle:
Principle #10Preliminary action

3Ease of operation

If uniform normalization is applied to all messages, then readability is improved, but visual variety and sender expression are reduced

Engineering Contradiction:
ImprovereadabilityVSAvoidsender expression capability
Core Design Contradiction:
Ease of operationVSAdaptability or versatility

Solution Approach 1:

The patent applies different rendering qualities to different message portions. Default-styled content receives uniform normalization for optimal readability, while sender-customized content retains its original visual characteristics to preserve sender expression and message variety.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The patent segments messages into readable default portions and expressive sender-customized portions, allowing each segment to be rendered with appropriate styling. This segmentation enables simultaneous achievement of readability through normalization and expression preservation through selective marking.

Inventive Principle:
Principle #1Segmentation

Data Source

PatentUS10691872B2Normalizing message style while preserving intent
Publication Date: 2020.06.23 MICROSOFT TECHNOLOGY LICENSING LLC
  • US10691872B2 patent drawing
  • US10691872B2 patent drawing
  • US10691872B2 patent drawing

AI summary

Techniques are described herein for normalizing the recipient style of electronic messages while preserving the discernible intent of the sender. Given an electronic message or series of messages with varying visual styles applied to message text and other content, the electronic message may be transformed with a normalized and consistent formatting style that is more pleasing to the recipient, while preserving the sender's discernible intent in stylizing the message.