Universal Message Templates for Multi-Channel Delivery Approval

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Solution Overview

Problem

Developers face challenges in creating and sending messages across various communication channels due to format and content type variability, leading to inefficient resource usage and potential message failures.

Innovation Solution

Implementing a content resource creation API that allows developers to create a single message content resource template in a common format, which is translated to different formats for multiple communication channels, and a message send API that references this template for efficient message delivery.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If developers create separate message content for each communication channel to handle format variability, then message delivery reliability improves, but resource consumption and development complexity increase

Engineering Contradiction:

Improvemessage delivery reliabilityVSAvoidresource consumption

Core Design Contradiction:

ReliabilityVSLoss of energy

Solution Approach 1:

The patent implements a universal message content resource template that can be used across multiple communication channels (SMS, MMS, IM, email). The template defines message content in a channel-agnostic format, and the system automatically translates it to channel-specific formats, eliminating the need for developers to create separate content for each channel while maintaining reliable delivery.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent introduces an intermediary translation layer between the universal message template and channel-specific message formats. This intermediary system handles the format conversion automatically, allowing developers to work with a single universal template while the system manages the complexity of translating to various channel formats (SMS text-only, MMS multimedia, IM rich formatting, email HTML).

Inventive Principle:

Principle #24Intermediary (Mediator)

2Reliability

If developers create separate message content for each communication channel to handle format variability, then message delivery reliability improves, but device complexity increases

Engineering Contradiction:

Improvemessage delivery reliabilityVSAvoidcode complexity

Core Design Contradiction:

ReliabilityVSDevice complexity

Solution Approach 1:

Inventive Principle:

Principle #6Universality (Multi-functionality)

Solution Approach 2:

Inventive Principle:

Principle #24Intermediary (Mediator)

3Loss of energy

If developers use a common message format for all channels, then resource usage improves, but message delivery reliability deteriorates due to format incompatibility

Engineering Contradiction:

Improveresource usageVSAvoidmessage delivery reliability

Core Design Contradiction:

Loss of energyVSReliability

Solution Approach 1:

The patent segments message content into two distinct parts: a universal template portion that remains consistent across all channels, and a channel-specific format portion that is automatically generated through translation. This segmentation allows the system to maintain resource efficiency through template reuse while ensuring reliability by adapting the format to match each channel's requirements (SMS character limits, MMS file attachments, IM formatting rules, email HTML structure).

Inventive Principle:

Principle #1Segmentation

4Adaptability or versatility

If the system translates message templates to multiple channel formats, then adaptability improves, but processing time increases

Engineering Contradiction:

Improvechannel adaptabilityVSAvoidprocessing time

Core Design Contradiction:

Adaptability or versatilityVSLoss of time

Solution Approach 1:

The patent implements message templates with pre-defined structure and content that are prepared in advance for universal use. The template includes all necessary message elements (content, sender, recipient, metadata) in a standardized format, so that when translation to specific channels is needed, the system only needs to perform format adaptation rather than complete message creation, significantly reducing processing time.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The patent utilizes parameter changes to efficiently translate templates to different channel formats. By modifying specific parameters (character encoding, file attachment handling, formatting rules, character limits) based on the target channel, the system achieves high adaptability across SMS, MMS, IM, and email while minimizing processing overhead through localized parameter adjustments rather than complete message reconstruction.

Inventive Principle:

Principle #35Parameter changes

Data Source

PatentUS20250343779A1Creation of content resources for messaging in a software as a service platform

Publication Date: 2025.11.06 TWILIO INC

AI summary

A first request to create a content template for messages to be sent via communications channels via a software-as-a-service (SaaS) platform is received via a first application programming interface (API) call. The content template is created responsive to the first request. A second request to verify whether message content specified by the content template is approved to be sent using a first communication channel of the communication channels is received. A result of a verification indicating whether the message content is approved to be sent using the first communication channel is provided.