Messaging Content Incentives Based on Engagement and Quality Criteria

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Solution Overview

Problem

Existing messaging systems lack an effective mechanism to incentivize users to submit high-quality media content, such as augmented reality content, third-party app content, and geo-location content, which limits engagement and content diversity.

Innovation Solution

Implementing a content-based incentive program within a messaging system that rewards users with monetary payouts for submitting media content that meets predefined criteria, such as augmented reality content, third-party app content, and geo-location content, based on viewer engagement and compliance with content rights.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If users are allowed to submit media content freely without incentives, then the system maintains simple operation, but user engagement and content diversity are limited

Engineering Contradiction:

Improvesimplicity of the messaging systemVSAvoiduser engagement and content submission volume

Core Design Contradiction:

Ease of operationVSProductivity

Solution Approach 1:

The patent uses a referral mechanism where existing users are copied into the system through invitations from other users. This allows user base growth while maintaining the simple core messaging functionality, as the referral process leverages existing user connections rather than requiring complex onboarding procedures.

Inventive Principle:

Principle #26Copying

Solution Approach 2:

The patent implements a reward system that provides feedback to users based on their engagement activities. Users receive points or incentives for submitting content, inviting others, or achieving milestones, which encourages continued participation without complicating the basic messaging experience.

Inventive Principle:

Principle #23Feedback

2Manufacturing precision

If a content-based incentive program is implemented with criteria verification, then high-quality content submissions are promoted, but system complexity increases

Engineering Contradiction:

Improvequality of submitted media contentVSAvoidcomplexity of the incentive program system

Core Design Contradiction:

Manufacturing precisionVSDevice complexity

Solution Approach 1:

The patent enables users to self-verify and self-report their content submission quality and eligibility for incentives. Users automatically track their own milestones and submit content that they believe meets the criteria, reducing the need for complex automated verification systems while still maintaining quality standards through user accountability.

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The patent implements a tiered incentive system where not all content submissions require full verification. Instead, the system applies partial verification for routine submissions and more thorough checks only when necessary, balancing quality control with system simplicity by focusing resources on critical verification points.

Inventive Principle:

Principle #16Partial or excessive action

3Measurement precision

If payouts are provided based on viewer engagement metrics, then content that resonates with the audience is rewarded, but measurement and determination of payouts becomes more difficult

Engineering Contradiction:

Improveaccuracy of content performance evaluationVSAvoidcomplexity of calculating incentive payouts

Core Design Contradiction:

Measurement precisionVSDifficulty of detecting and measuring

Solution Approach 1:

The patent develops a multi-functional engagement tracking system that simultaneously measures various metrics (views, likes, shares, comments) and uses them collectively to determine payout eligibility. This universal measurement approach simplifies the calculation process by using a composite engagement score rather than requiring separate complex calculations for each metric.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent implements a dynamic payout structure where the weighting of different engagement metrics can be adjusted based on content type and performance thresholds. This allows the system to adapt measurement parameters to different scenarios, simplifying the overall calculation by focusing on the most relevant metrics for each specific content submission rather than applying a uniform complex formula.

Inventive Principle:

Principle #35Parameter changes

Data Source

PatentUS12482016B2Content-based incentive program within messaging system

Publication Date: 2025.11.25 SNAP INC

AI summary

Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for providing a content-based incentive program. The program and method provide for receiving, from a device, a request for submitting a media content item to a content feed associated with an incentive program providing for user payout based on meeting content criteria; determining that the media content item meets the content criteria; adding the media content item to a set of media content items which meet the content criteria and which are available via the content feed; providing access to the media content item in association with the content feed; selecting, based on the providing and at least in part on viewer engagement, the media content item from among the set of media content items for the user payout; and providing, based on the selecting, the user payout to the user.