Messaging App Integrated Gameplay for Player Retention

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Solution Overview

Problem

Casual games face challenges in retaining player engagement and interest while operating on limited device resources, particularly in maintaining interactive experiences with other players.

Innovation Solution

A computer device with a processor, memory, and user interface that integrates a messaging application to enable playing connected games across multiple devices, allowing dependent gameplay between different games, with features like game information sharing, move transmission, and collaborative gameplay options.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If casual games are designed to be played individually on personal devices, then player convenience and accessibility are improved, but player engagement and retention deteriorate due to lack of social interaction

Engineering Contradiction:
Improveconvenience of playing on personal deviceVSAvoidplayer engagement and retention
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The patent combines messaging application functionality with casual game gameplay into a single integrated experience. Players can send messages and play games simultaneously within the same application interface, eliminating the need to switch between separate apps while maintaining social interaction capabilities. This merging allows players to engage in light social communication during gameplay, thereby improving retention without compromising the convenience of playing on personal devices.

Inventive Principle:
Principle #5Merging (Combining)

2Reliability

If multiple games are integrated within a messaging application, then player engagement and interaction are improved, but device resource consumption increases

Engineering Contradiction:
Improveplayer engagement and interactionVSAvoiddevice resource consumption
Core Design Contradiction:
ReliabilityVSUse of energy by moving object

Solution Approach 1:

The messaging application is designed to serve multiple functions simultaneously: it acts as a communication platform for sending messages and as a game platform for playing casual games. By making the application universal and multi-functional, the patent eliminates the need for separate dedicated game applications, thereby reducing overall device resource consumption while maintaining high player engagement through diverse gameplay options within the same app.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Reliability

If complex game mechanics are implemented to maintain player interest, then player engagement is improved, but device resource requirements increase

Engineering Contradiction:
Improveplayer interest and engagementVSAvoiddevice resource requirements
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent implements a hybrid approach where players can engage in simple, low-resource messaging activities during periods of low engagement, and progress to more complex game mechanics when deeper engagement is needed. This partial action strategy allows the system to provide complex game features only when necessary to maintain player interest, thereby managing device resource requirements dynamically while still offering engaging gameplay experiences when needed.

Inventive Principle:
Principle #16Partial or excessive action

Data Source

PatentUS20240382858A1Method and apparatus for providing a computer implemented game
Publication Date: 2024.11.21 KING COM
  • US20240382858A1 patent drawing
  • US20240382858A1 patent drawing
  • US20240382858A1 patent drawing

AI summary

A first user device is provided. Via the user interface a first computer implemented game within a messaging application can be selected. The first computer implemented game is related, but different, to second computer implemented game. Game play in one of the first and second computer implemented game is dependent on game play in the other of the first and second computer implemented games.