Messaging Provider Selective Message Delivery

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Solution Overview

Problem

Current communication technologies lack efficient mechanisms for selectively publishing messages to targeted recipients based on dynamic filtering rules, leading to inefficiencies in user interaction and engagement.

Innovation Solution

A messaging provider component processes messaging data and event data to selectively communicate messages to identified recipients, utilizing filtering rules associated with message originators, content providers, and recipients, enabling contemporaneous publication and additional interaction through customizable network resources and enhanced message content.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Area of stationary object

If messages are published to a large set of potential users or the public at large, then the reach and visibility of the content is improved, but the relevance and engagement rate deteriorates due to lack of targeted delivery

Engineering Contradiction:
ImprovereachVSAvoidrelevance
Core Design Contradiction:
Area of stationary objectVSLoss of information

Solution Approach 1:

The patent segments the recipient population into specific groups based on filtering criteria such as user profiles, message types, and recipient preferences. This allows the messaging system to divide the broad audience into targeted segments, delivering messages to appropriate groups rather than broadcasting to everyone, thereby maintaining high reach while preserving relevance.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent applies local quality by customizing message delivery based on local characteristics of different recipient groups. Filtering rules are applied locally to specific recipient segments rather than uniformly across all users, allowing the system to adapt message distribution to the specific needs and preferences of each segment, thus improving relevance without sacrificing overall reach.

Inventive Principle:
Principle #3Local quality

2Loss of information

If messages are directed to specific users or specific sets of users, then the relevance and engagement rate is improved, but the reach and visibility deteriorates due to limited distribution

Engineering Contradiction:
ImproverelevanceVSAvoidreach
Core Design Contradiction:
Loss of informationVSArea of stationary object

Solution Approach 1:

The patent implements universality by creating a messaging system that can serve multiple functions: it can broadcast to large audiences when appropriate, target specific user groups when needed, and dynamically adjust between these modes based on filtering rules. This multi-functionality allows the system to achieve both broad reach and targeted relevance depending on the message and context.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent applies dynamics by making the message distribution scope adjustable and flexible rather than fixed. The system can dynamically expand or contract the recipient set based on filtering criteria, allowing messages to reach as many relevant users as possible while maintaining targeting accuracy. This dynamic approach resolves the contradiction between broad reach and precise targeting.

Inventive Principle:
Principle #15Dynamics

3Speed

If synchronous communication methodologies are used, then the availability and responsiveness of participants is improved, but the user burden and accessibility deteriorates due to requirement of active participation

Engineering Contradiction:
ImproveresponsivenessVSAvoiduser burden
Core Design Contradiction:
SpeedVSEase of operation

Solution Approach 1:

The patent applies periodic action by implementing message expiration and refresh mechanisms. Messages are delivered asynchronously but with time-based characteristics - they expire after certain periods, are replaced by newer messages, and can be refreshed. This creates a rhythm of communication that maintains responsiveness without requiring continuous active participation from users.

Inventive Principle:
Principle #19Periodic action

Solution Approach 2:

The patent introduces an intermediary messaging system that mediates between synchronous and asynchronous communication needs. The system acts as a buffer, receiving messages and delivering them to recipients at appropriate times without requiring immediate responses. This intermediary layer maintains responsiveness while eliminating the burden of active participation requirements.

Inventive Principle:
Principle #24Intermediary (Mediator)

4Ease of operation

If asynchronous communication methods are used, then the flexibility and accessibility is improved, but the responsiveness and engagement speed deteriorates due to delayed responses

Engineering Contradiction:
ImproveflexibilityVSAvoidresponsiveness
Core Design Contradiction:
Ease of operationVSSpeed

Solution Approach 1:

The patent applies preliminary action by pre-configuring filtering rules, message expiration times, and delivery schedules before messages are sent. This preparation work is done in advance, allowing the asynchronous system to respond more quickly and efficiently when messages need to be delivered. The preliminary setup enables faster response times while maintaining the flexibility of asynchronous communication.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent implements feedback mechanisms that monitor message delivery, engagement, and expiration. This feedback loop allows the system to adjust delivery timing and frequency to optimize responsiveness. By continuously monitoring and adapting based on feedback, the asynchronous system can maintain faster response times while preserving user flexibility and accessibility.

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS9807044B2Selective communication of messages
Publication Date: 2017.10.31 AMAZON TECH INC
  • US9807044B2 patent drawing
  • US9807044B2 patent drawing
  • US9807044B2 patent drawing

AI summary

A message originator may generate messaging data for selective communication by a messaging provider via an interface generated by a browser software application. The user may also interact with various content providers such that event data is generated based on the user interaction with each content provider. The messaging provider can then obtain the messaging data and the event data to determine a target set of messages to be published. Additionally, the messaging provider can select a set of message recipients to receive, or otherwise access, the target set of messages based on filtering criteria submitted by the message originator, content provider, service provider, and/or message recipients. Credit may be allocated based on activity associated with the communicated messages. The messaging provider may also facilitate additional interaction between the message originator and the message recipients including the initiation of additional communication channels.