Messaging Provider Selective Message Delivery
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Solution Overview
Problem
Current communication technologies lack efficient mechanisms for selectively publishing messages to targeted recipients based on dynamic filtering rules, leading to inefficiencies in user interaction and engagement.
Innovation Solution
A messaging provider component processes messaging data and event data to selectively communicate messages to identified recipients, utilizing filtering rules associated with message originators, content providers, and recipients, enabling contemporaneous publication and additional interaction through customizable network resources and enhanced message content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If messages are published to a large set of potential users or the public at large, then the reach and visibility of the content is improved, but the relevance and engagement rate deteriorates due to lack of targeted delivery
Solution Approach 1:
The patent segments the recipient population into specific groups based on filtering criteria such as user profiles, message types, and recipient preferences. This allows the messaging system to divide the broad audience into targeted segments, delivering messages to appropriate groups rather than broadcasting to everyone, thereby maintaining high reach while preserving relevance.
Solution Approach 2:
The patent applies local quality by customizing message delivery based on local characteristics of different recipient groups. Filtering rules are applied locally to specific recipient segments rather than uniformly across all users, allowing the system to adapt message distribution to the specific needs and preferences of each segment, thus improving relevance without sacrificing overall reach.
2Loss of information
If messages are directed to specific users or specific sets of users, then the relevance and engagement rate is improved, but the reach and visibility deteriorates due to limited distribution
Solution Approach 1:
The patent implements universality by creating a messaging system that can serve multiple functions: it can broadcast to large audiences when appropriate, target specific user groups when needed, and dynamically adjust between these modes based on filtering rules. This multi-functionality allows the system to achieve both broad reach and targeted relevance depending on the message and context.
Solution Approach 2:
The patent applies dynamics by making the message distribution scope adjustable and flexible rather than fixed. The system can dynamically expand or contract the recipient set based on filtering criteria, allowing messages to reach as many relevant users as possible while maintaining targeting accuracy. This dynamic approach resolves the contradiction between broad reach and precise targeting.
3Speed
If synchronous communication methodologies are used, then the availability and responsiveness of participants is improved, but the user burden and accessibility deteriorates due to requirement of active participation
Solution Approach 1:
The patent applies periodic action by implementing message expiration and refresh mechanisms. Messages are delivered asynchronously but with time-based characteristics - they expire after certain periods, are replaced by newer messages, and can be refreshed. This creates a rhythm of communication that maintains responsiveness without requiring continuous active participation from users.
Solution Approach 2:
The patent introduces an intermediary messaging system that mediates between synchronous and asynchronous communication needs. The system acts as a buffer, receiving messages and delivering them to recipients at appropriate times without requiring immediate responses. This intermediary layer maintains responsiveness while eliminating the burden of active participation requirements.
4Ease of operation
If asynchronous communication methods are used, then the flexibility and accessibility is improved, but the responsiveness and engagement speed deteriorates due to delayed responses
Solution Approach 1:
The patent applies preliminary action by pre-configuring filtering rules, message expiration times, and delivery schedules before messages are sent. This preparation work is done in advance, allowing the asynchronous system to respond more quickly and efficiently when messages need to be delivered. The preliminary setup enables faster response times while maintaining the flexibility of asynchronous communication.
Solution Approach 2:
The patent implements feedback mechanisms that monitor message delivery, engagement, and expiration. This feedback loop allows the system to adjust delivery timing and frequency to optimize responsiveness. By continuously monitoring and adapting based on feedback, the asynchronous system can maintain faster response times while preserving user flexibility and accessibility.
Data Source
AI summary
A message originator may generate messaging data for selective communication by a messaging provider via an interface generated by a browser software application. The user may also interact with various content providers such that event data is generated based on the user interaction with each content provider. The messaging provider can then obtain the messaging data and the event data to determine a target set of messages to be published. Additionally, the messaging provider can select a set of message recipients to receive, or otherwise access, the target set of messages based on filtering criteria submitted by the message originator, content provider, service provider, and/or message recipients. Credit may be allocated based on activity associated with the communicated messages. The messaging provider may also facilitate additional interaction between the message originator and the message recipients including the initiation of additional communication channels.


