Messaging Widget Display for Extended Service Engagement
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Solution Overview
Problem
Users accessing content pages via link information in messaging applications often do not engage with additional services or events associated with the content, leading to a missed opportunity for extended service utilization.
Innovation Solution
A method and device for displaying widgets on user terminals that analyze link information and content pages to provide access to relevant extended services or events, prioritizing and presenting these services based on user interests and relationships, thereby inducing users to engage with additional services within the messaging application.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If link information is provided in messaging application, then user can access content page, but user does not engage with extended services or events associated with the content
Solution Approach 1:
The system performs preliminary action by displaying widget information related to extended services and events before the user accesses the content page. The widget is prepared and presented in advance, allowing the user to engage with extended services while viewing the content page, thus converting a single-action flow into a multi-action engagement flow without complicating the user interface.
2Productivity
If widget information is displayed to provide access to extended services, then user engagement with extended services is induced, but device complexity increases
Solution Approach 1:
The messaging application server acts as an intermediary that receives link information, determines relevant widget information, and transmits it to the user terminal. This intermediary approach distributes system complexity across multiple components (server and terminal) rather than concentrating all complexity in a single device, enabling extended service promotion while maintaining acceptable system architecture.
3Adaptability or versatility
If multiple extended services are provided, then service versatility increases, but difficulty in selecting appropriate service increases
Solution Approach 1:
The system applies local quality by displaying only the widget information most relevant to the current content page and user context, rather than presenting all available extended services. The server determines relevance based on the link information and content page characteristics, presenting customized widget information that makes service selection intuitive and reduces cognitive load for the user.
Data Source
AI summary
Disclosed is a method and device for displaying a widget for an extended service. The method may include identifying, in a messaging application, link information or summary information of a content page corresponding to the link information, transferring the link information to a message server providing an instant messaging service of the messaging application, receiving, from the message server, widget information to provide an access to an event registered by an entity related to the link information or an extended service applicable to the entity related to the link information among extended services registered in the message server, and displaying a widget based on the widget information.