Messenger Bot Image Scoring for Digital Promotions
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Solution Overview
Problem
Current digital promotion systems lack an engaging and efficient method to select and score user-uploaded images for product marketing, which limits the effectiveness of digital coupons and promotions in consumer engagement and redemption.
Innovation Solution
A digital promotion processing system utilizing a messenger bot on mobile devices to prompt users to upload images of products, allowing scoring, and generating digital promotions with redeemable values based on user scores, with the option for time-expired scoring and integration with social media information.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If users are prompted to upload and score images of products through a messenger bot, then consumer engagement and interaction are enhanced, but the system complexity and operational requirements increase
Solution Approach 1:
A messenger bot serves as an intermediary between users and the digital promotion system, handling image uploads, scoring interfaces, and communication workflows. This mediator approach allows complex functions to be delivered through a familiar, user-friendly messaging interface rather than requiring users to navigate complex dedicated applications or websites.
Solution Approach 2:
The messenger bot performs multiple functions within a single platform: it collects user information, prompts for image uploads, displays uploaded images, collects scoring inputs, and delivers digital promotions. This multi-functionality consolidates what would otherwise require multiple separate systems or applications into one unified interface.
2Adaptability or versatility
If digital promotions are dynamically generated and assigned based on user scoring of images, then marketing effectiveness and personalization are improved, but the processing time and computational resources increase
Solution Approach 1:
The system establishes predetermined rules and thresholds for digital promotion assignment before users submit images. Scoring thresholds, promotion templates, and assignment criteria are configured in advance, allowing the system to quickly match user scores to appropriate promotions without complex real-time computation or manual review.
Solution Approach 2:
The system uses simple parameter-based decision logic where user scores on images directly map to promotion eligibility and value. By transforming the complex task of promotion selection into a straightforward parameter comparison (score vs. threshold), the system achieves rapid processing while maintaining personalization based on user preferences demonstrated through their scoring.
Data Source
AI summary
A digital promotion processing system may include mobile wireless communications devices, each associated with a respective user. The system may also include a digital promotion server configured to operate a messenger bot to prompt each of the users to upload an image associated with a given product from the respective mobile wireless communications device, and communicate the uploaded images to the mobile wireless communications devices for display thereon. The digital promotion server may also be configured to operate the messenger bot to permit the users to score the uploaded images on the mobile wireless communications devices, and generate a digital promotion for the given product and communicate the digital promotion to the mobile wireless communications device associated with the uploaded image with a best score.