Messenger Bot Location-Based Promotion Delivery
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Solution Overview
Problem
Existing marketing strategies for digital promotions lack targeted and location-specific delivery, often failing to engage users effectively with irrelevant or inaccessible offers, especially when they are outside redemption areas.
Innovation Solution
A system utilizing a cloud server and mobile wireless communications device to operate a messenger bot that collects user information and determines potential redemption locations, offering location-specific digital promotions through the bot, switching to alternative promotions if the user is outside the area, and allowing user selection of redemption locations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If digital promotions are delivered through traditional mass marketing channels, then broad reach is achieved, but user engagement is low due to irrelevant offers
Solution Approach 1:
The system delivers different digital promotions to different users based on their specific location, preferences, and contextual data. Instead of uniform mass marketing, the system tailors promotion content locally to each user's situation, thereby maintaining broad reach while significantly improving relevance and engagement.
Solution Approach 2:
The system dynamically changes promotion parameters (such as offered discount, product type, redemption location) based on user-specific data including geographic location, historical behavior, and real-time context. This parameter customization ensures that each user receives optimally tailored offers, improving engagement without sacrificing reach.
2Ease of operation
If location-specific digital promotions are delivered only when users are within redemption areas, then relevance is improved, but opportunities for user acquisition are lost
Solution Approach 1:
The system segments users into different groups based on their location relative to redemption areas (inside vs. outside). Users inside the area receive location-specific promotions with immediate redemption capability, while users outside receive alternative promotions or information about upcoming events, ensuring both groups remain engaged without losing acquisition opportunities.
Solution Approach 2:
The system performs preliminary actions by notifying users outside the redemption area about upcoming events, alternative promotions, or by allowing them to pre-register interest. This prepares users in advance so that when they do enter the area or when alternative options are available, they are already engaged and ready to convert.
3Device complexity
If a single promotion type is offered to all users, then system complexity is reduced, but adaptability to different user situations deteriorates
Solution Approach 1:
The system employs a universal promotion delivery platform that can handle multiple promotion types (discounts, coupons, event invitations, loyalty rewards) through a single integrated architecture. This multi-functional system adapts to different user situations by selecting appropriate promotion types from its repertoire, maintaining low complexity while achieving high adaptability.
Data Source
AI summary
A system for processing a digital promotion may include a cloud server. The cloud server may be configured to operate a messenger bot associated with a digital advertisement for a given product on a mobile wireless communications device associated with a given user, collect information from the messenger bot, and determine whether a potential redemption location is within a given area associated with the mobile wireless communications device. When the potential redemption location is within the given area, the cloud server may communicate a first digital promotion for the given product through the messenger bot to the mobile wireless communications device based upon the collected information. When the potential redemption location is outside the given area, the cloud server may communicate a second digital promotion through the messenger bot to the mobile wireless communications device based upon the collected information.