Messenger-Based Survey Distribution for Timely User Feedback
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Solution Overview
Problem
Conventional electronic survey systems face challenges such as low response rates, inaccurate data collection, inability to capture contextual information, device-specific administration, and inefficiencies in timing and format, leading to increased costs and reduced data quality.
Innovation Solution
Distributing electronic surveys through an instant messenger platform, allowing for real-time, personalized survey inquiries in response to user-triggered events, with natural language processing to analyze responses and adapt survey content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If conventional electronic survey systems send email invitations to respondents, then survey distribution is achieved, but response rates are low and the process is impersonal
Solution Approach 1:
The patent uses a messenger platform as an intermediary between the survey system and respondents. Instead of direct email communication, the system sends survey invitations through messenger applications where users already engage in conversations. This intermediary approach leverages the existing trust and engagement in messenger platforms to improve response rates while maintaining a personal connection through contextual messaging.
Solution Approach 2:
The patent changes the communication parameter from email to messenger platform notifications. By delivering surveys through the same interface users already use for instant messaging, the system transforms an impersonal email invitation into a contextualized message within an existing communication flow, thereby improving both response rates and user experience.
2Measurement precision
If conventional systems send survey invitations after a delay following user experience, then users have time to process the experience, but memory of the experience deteriorates
Solution Approach 1:
The patent implements preliminary action by triggering survey invitations immediately when a user experience event occurs, rather than delaying until later. The system captures the experience context at the moment it happens and promptly delivers the survey invitation through the messenger platform, ensuring users remember the experience details while still allowing brief processing time.
Solution Approach 2:
The system provides immediate feedback by sending survey invitations right after user experiences are detected. The messenger platform delivers contextualized survey prompts that reference the specific experience, creating a feedback loop that capitalizes on fresh user memories while maintaining timely data collection.
3Productivity
If conventional electronic surveys require users to navigate to separate websites, then survey distribution is achieved, but the process is disjointed and requires independent user action
Solution Approach 1:
The patent merges the survey distribution process with the existing messenger platform interface. Instead of requiring users to navigate to separate websites, the survey invitation and completion process are integrated directly within the messenger application, combining multiple actions into a single unified interaction flow that improves conversion rates while maintaining ease of access.
4Loss of information
If conventional survey systems collect contextual information through specific questions, then data completeness is improved, but survey length increases and completion likelihood decreases
Solution Approach 1:
The patent extracts contextual information from the messenger platform's existing data about user experiences, behaviors, and interactions. Instead of asking users to provide context through survey questions, the system pulls relevant contextual data from the messenger platform's tracking of user activities, thereby capturing comprehensive information without adding survey length or reducing completion rates.
Data Source
AI summary
The present disclosure is directed toward systems and methods generating a survey response based on an analysis of a communication provided by a user. The systems and methods may include receiving a data package sent in response to detecting a trigger event performed by a user, analyzing the data package to determine a user identification for the user, a user input, or an event type, and based on the analysis of the data package, identifying a first survey inquiry within a first electronic survey. Furthermore, the systems and methods may include formatting the first survey inquiry in an instant messenger format, providing, via an instant messenger platform, the formatted first survey inquiry to an instant messenger communication thread associated with the user, receiving an instant message response, and based on the instant message response, generating a survey response to the first survey inquiry.