Metadata-Augmented Broadcast Slots for Dynamic Ad Replacement
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Solution Overview
Problem
Conventional systems face inefficiencies in managing advertisement slots across different broadcast and webcast streams, leading to wasted resources and inability to seamlessly integrate advertisements across various platforms, and require separate logs for each stream type, which increases computational load and latency.
Innovation Solution
Augmenting advertisement slots with metadata to generate unified playlists for both broadcast and addressable streams, allowing for dynamic adjustment of advertisements based on metadata, reducing the need for separate logs and optimizing resource usage.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If separate logs are maintained for broadcast and addressable streams, then each stream type can be managed independently, but computational load and latency increase
Solution Approach 1:
The patent merges broadcast and addressable stream logs into a single unified log structure. The system maintains one log that contains advertisement slot information for both stream types, eliminating the need to query and process separate logs independently. This consolidation reduces computational overhead and latency while still allowing independent management of each stream type through the unified log.
2Adaptability or versatility
If separate logs are maintained for broadcast and addressable streams, then each stream type can be managed independently, but resource consumption increases
Solution Approach 1:
The patent consolidates multiple log files into a single unified log that stores advertisement slot information for both broadcast and addressable streams. This merging reduces the total number of I/O operations, decreases storage overhead, and lowers computational resources required to manage and query separate logs, while still enabling independent stream management through the unified structure.
3Adaptability or versatility
If advertisement slots are not augmented with metadata, then the system structure remains simple, but the ability to dynamically adjust advertisements across platforms is limited
Solution Approach 1:
The patent applies preliminary action by augmenting advertisement slots with metadata in advance, before the actual advertisement delivery process. The metadata includes flags and information that pre-indicate whether slots can be replaced, combined, or adjusted across different stream types. This preliminary structuring enables dynamic adjustment capabilities without adding complex real-time processing logic during advertisement delivery.
4Productivity
If unified playlists are generated from a single log, then resource usage is optimized, but the complexity of playlist generation increases
Solution Approach 1:
The patent applies segmentation by dividing the unified log into distinct broadcast and addressable stream sections, each with their own playlist generation processes. The system segments the advertisement slot data based on stream type, allowing independent playlist generation for each stream while using the unified log as the source. This segmentation reduces the complexity of generating unified playlists by breaking down the process into manageable, stream-specific segments.
Data Source
AI summary
Systems, methods, and articles for augmenting slot metadata for broadcast streams and replacement of content in addressable streams based on the metadata are described herein. The systems disclosed herein are able to augment slots associated with content provided by broadcast streams to include metadata. The augmented slots are used to generate a log, that can be used by at least one of an augmentation system, a broadcast play out provider, and an addressable play out provider to generate one or more playlists for providing content via broadcast streams and addressable streams. The metadata can further be used to alter the content provided by addressable play out providers such that media content provided via the addressable stream and broadcast stream is similar but advertisement content provided via the addressable stream and broadcast stream is different.