Metadata-Driven Recommended Content Tracking Across Outlets
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Solution Overview
Problem
Determining the performance and measurement of recommended content across multiple disjunctive content outlets is difficult due to the lack of communication and data sharing between different types of content outlets, such as linear, persistent, and digital outlets.
Innovation Solution
A system and method that generates a recommended content item package based on various metadata types, including content, slot, hosting, and target metadata, to track and measure the performance of content items across multiple outlets, using a metadata file to automatically track instances and provide performance reports.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If content performance tracking is implemented across multiple content outlets, then measurement capability is improved, but device complexity increases due to the need to manage multiple disjunctive outlets and their different metadata systems
Solution Approach 1:
The patent introduces a computing device that acts as an intermediary between multiple content outlets and the providing entity. This intermediary consolidates tracking data from various outlets, normalizes different metadata formats, and presents unified performance measurements to the providing entity, thereby improving measurement capability without proportionally increasing the complexity experienced by end users.
Solution Approach 2:
The computing device performs multiple functions: it tracks content performance across different outlet types, manages diverse metadata formats, generates recommendations, and provides analytics. By consolidating these functions in a single multi-functional system, the patent improves overall measurement capability while avoiding the need for separate tracking systems for each outlet type.
2Adaptability or versatility
If multiple types of content outlets (linear, persistent, digital) are monitored simultaneously, then adaptability is improved, but difficulty of detecting and measuring increases due to lack of communication between outlets
Solution Approach 1:
The computing device serves as a mediator that collects performance data from disjunctive content outlets through standardized interfaces. It translates outlet-specific measurements into a common format, enabling unified analysis across linear, persistent, and digital outlets despite their lack of direct communication, thereby improving adaptability while reducing measurement difficulty.
Solution Approach 2:
The system transforms performance metrics from different outlet types by changing their parameter representations. It normalizes diverse metadata formats and performance indicators into a standardized parameter set that can be consistently measured and compared across all outlet types, making multi-outlet tracking more manageable.
3Loss of information
If detailed metadata collection is performed across all content outlets, then information completeness is improved, but loss of information decreases due to the challenge of aggregating and correlating data from disjunctive sources
Solution Approach 1:
The computing device merges performance data and metadata from multiple disjunctive content outlets into a unified dataset. By consolidating information from linear, persistent, and digital outlets in a single processing system, it improves information completeness while managing aggregation complexity through centralized data integration.
Solution Approach 2:
The system performs parameter transformations on collected metadata to enable effective aggregation. It standardizes data formats, aligns measurement parameters, and correlates information from different sources by transforming their parameter representations, thereby improving information completeness while making aggregation more manageable.
Data Source
AI summary
The present disclosure relates to systems and methods for tracking content across multiple content outlets. Content items, characterized by first metadata, and content slots, characterized by second metadata, can be received. Third metadata for digital content slots can be generated. Fourth metadata can be received. A recommended content item package can be provided based on a comparison between a combination of the first metadata, the second metadata, and the third metadata and the fourth metadata. The recommended content item package can include a content file and a metadata file. A performance and a measurement of the recommended content item package can be determined by executing the metadata file to track the content file across one or more of the content slots and the potential digital content slots. The performance and the measurement can be provided.