Metadata-Driven Advertisement Order Creation Under Budget Constraints

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Solution Overview

Problem

Managing and optimizing the utilization of multiple advertisement resources across numerous webpages in an online environment is complex and difficult to automate, requiring efficient tracking and balancing within budget constraints.

Innovation Solution

A computer-implemented system and method for automatic electronic advertisement order creation that involves receiving digitized documents with metadata, extracting boundary parameters, generating unique identifiers, setting target measurements, and configuring orders based on these parameters to optimize resource utilization.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If conventional computing elements are used to track resource utilization, then the system can operate with simple hardware, but the system cannot efficiently track and balance multiple advertisement resources across hundreds of webpages

Engineering Contradiction:

Improvetracking efficiencyVSAvoidnetwork system complexity

Core Design Contradiction:

ProductivityVSDevice complexity

Solution Approach 1:

The patent replaces complex mechanical tracking systems with a digital metadata-based identification system. Instead of using complex networked systems to track resource utilization, the invention uses embedded metadata within documents to carry identification information, enabling efficient tracking through data processing rather than complex hardware networks

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The patent introduces metadata as an intermediary element that mediates between the advertisement resources and the tracking system. This metadata carries boundary parameters and identification information, serving as a bridge that enables efficient resource tracking without requiring complex direct tracking infrastructure

Inventive Principle:

Principle #24Intermediary (Mediator)

2Ease of operation

If multiple advertisement agreements are manually managed, then detailed control over each agreement is possible, but the management process becomes difficult and time-consuming

Engineering Contradiction:

Improvemanagement easeVSAvoidtracking time

Core Design Contradiction:

Ease of operationVSLoss of time

Solution Approach 1:

The patent implements self-service by enabling the system to automatically process and manage advertisement agreements through automated metadata extraction and boundary parameter enforcement. The system autonomously tracks resource utilization and balances multiple agreements without requiring manual intervention, significantly reducing management time and effort

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The patent applies preliminary action by pre-defining boundary parameters within the metadata before the advertisement management process begins. These pre-established parameters enable automated enforcement and tracking, eliminating the need for manual monitoring and adjustment during the management process

Inventive Principle:

Principle #10Preliminary action

3Extent of automation

If advertisement spaces are manually allocated, then flexibility in allocation is possible, but the process cannot be automated and scales poorly

Engineering Contradiction:

Improveorder creation automationVSAvoidprocess feasibility

Core Design Contradiction:

Extent of automationVSEase of manufacture

Solution Approach 1:

The patent replaces manual allocation processes with automated computer processing. Instead of manual intervention in advertisement space allocation, the system uses computational processes to interpret metadata, extract boundary parameters, and automatically create orders, enabling full automation that scales efficiently

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The patent utilizes parameter changes by transforming the management approach from manual to automated through changes in the underlying data representation. By encoding boundary parameters within metadata, the system enables automated processing while maintaining the flexibility needed for effective advertisement management

Inventive Principle:

Principle #35Parameter changes

Data Source

PatentUS12437317B2Systems and methods for maximizing budget utilization through management of limited resources in an online environment

Publication Date: 2025.10.07 COUPANG CORP

AI summary

A computer-implemented system and a method for automatic electronic order creation are disclosed. The system and method may be configured to: receive a digitized document comprising embedded metadata related to contents of the digitized document; analyze the embedded metadata to extract a boundary parameter; generate a unique reference identifier associated with the digitized document and the boundary parameter; receive a first input data setting one or more target measurements for one or more predefined periods of time, wherein a sum of the one or more target measurements is less than or equal to the boundary parameter; receive a second input data setting configuration data for achieving the one or more target measurements; and generate an electronic order based on the configuration data.