Micro-Comment Embedding for Targeted Advertising in Multimedia
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing media content systems lack efficient methods for users to interactively comment on specific, highlighted portions of multimedia content, such as web pages, which limits targeted advertising and user engagement.
Innovation Solution
A system and method for embedding micro-comments on target objects within multimedia content, allowing users to select and comment on highlighted objects, with associated advertisements displayed based on statistical analysis of user interests.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If users can comment on entire articles, then user engagement is maintained, but targeted advertising and focused interaction with specific content elements are limited
Solution Approach 1:
The patent segments the article content into multiple target objects (paragraphs, sentences, or phrases) that can be independently commented on. This allows users to focus their comments on specific portions of interest rather than the entire article, enabling more targeted advertising while maintaining ease of interaction.
Solution Approach 2:
The patent implements local quality by allowing different portions of the article to have different interaction characteristics. Each target object can be independently selected and commented on, with comments displayed in association with the specific target object rather than uniformly across the entire article, thereby enabling targeted advertising strategies.
2Ease of operation
If the system allows commenting on any portion of content, then user engagement increases, but the complexity of managing and displaying comments increases
Solution Approach 1:
By segmenting the content into discrete target objects, the system can manage comments more effectively. Each target object has a unique identifier and can have its own comment set, making it easier to retrieve, display, and manage comments compared to handling comments for entire articles.
Solution Approach 2:
The patent introduces target objects as intermediary elements between the content and comments. These target objects serve as mediators that link specific content portions to their associated comments, simplifying the overall system architecture by providing a structured way to manage the relationship between content, users, and comments.
3Adaptability or versatility
If advertisements are displayed based on statistical analysis of user interests, then targeted advertising improves, but the complexity of analyzing and processing user data increases
Solution Approach 1:
The system uses feedback from user interactions with target objects (such as which objects are selected and commented on) to refine advertising targeting. This feedback loop allows the system to analyze user interests and adjust advertisement selection accordingly, improving targeted advertising through data-driven insights.
Solution Approach 2:
The patent employs parameter changes by analyzing various interaction parameters (such as time spent on target objects, selection patterns, and comment content) to determine user interests. By changing and analyzing multiple parameters, the system can build comprehensive user profiles that enable effective targeted advertising without requiring overly complex processing systems.
Data Source
AI summary
Embodiments are directed to managing viewer entered comments about a specific word, phrase, picture, or other multimedia content, such as a picture, sound, or video clip, in an article, document, and/or a web page. A document is presented to a viewer, wherein the document includes special highlighting (e.g., font type/size, underlining, colors, and the like) of certain portions of the document defining one or more target objects. The highlighted portions are determined for the viewer according to a plurality of unique lists of target objects defined by an author of the multimedia content. The viewer selects the target object and a list of recent comments related specifically to the selected target object is displayed. The viewer may also enter comments directly related to the same or a different target object. Advertisements related to the target objects may be displayed to the user when the user selects the target object.