Mini-banner Content System for Secondary Information Delivery

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Solution Overview

Problem

Users often skip secondary content, such as advertisements, due to lack of interest, leading to missed opportunities for both users and content providers, as existing systems fail to effectively notify users of relevant secondary content and efficiently utilize device resources.

Innovation Solution

A system and method for generating and embedding mini-banner content elements from secondary content, which interprets and converts aspects of secondary content into mini-banner format, allowing for efficient storage and presentation within primary content frames, particularly in virtual and augmented reality formats, enabling targeted and resource-effective delivery.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If secondary content is presented in full format, then content quality and information completeness are improved, but device resources (memory, processing power, display area) are excessively consumed

Engineering Contradiction:
Improvecontent information completenessVSAvoiddevice resource consumption
Core Design Contradiction:
Loss of informationVSQuantity of substance

Solution Approach 1:

The patent segments secondary content into essential informational elements and presents them in a condensed mini-banner format. This segmentation allows the system to convey key information (product details, pricing, calls-to-action) without presenting the complete secondary content, thereby reducing resource consumption while maintaining information effectiveness.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent extracts only the most critical information from secondary content to create mini-banner elements. By taking out essential data points (such as product identifiers, key features, pricing) and presenting them in a compact format, the system reduces the quantity of data stored and processed while preserving the core informational value.

Inventive Principle:
Principle #2Taking out (Extraction)

2Productivity

If secondary content is presented to all users, then content delivery coverage is improved, but user experience deteriorates due to irrelevant content and resource waste

Engineering Contradiction:
Improvecontent delivery coverageVSAvoiduser experience quality
Core Design Contradiction:
ProductivityVSEase of operation

Solution Approach 1:

The patent applies local quality by customizing mini-banner content based on individual user characteristics, preferences, and contextual information. Instead of uniform content delivery, the system adapts the content displayed to each user's specific needs and interests, improving user experience while maintaining broad coverage through personalized relevance.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The patent implements dynamic content selection where mini-banner elements are generated and presented in real-time based on user behavior, device state, and contextual factors. This dynamic approach allows the system to maintain high delivery coverage while ensuring each user receives relevant, timely content rather than static, one-size-fits-all presentations.

Inventive Principle:
Principle #15Dynamics

3Adaptability or versatility

If mini-banner content elements are generated and embedded in real-time, then content relevance and user targeting are improved, but processing time and computational resources increase

Engineering Contradiction:
Improvecontent targeting accuracyVSAvoidcontent processing time
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

The patent applies preliminary action by pre-processing and structuring secondary content into standardized formats with identifiable key elements before real-time delivery. This advance preparation allows the system to quickly assemble relevant mini-banner content during real-time operations without excessive processing delays, as the foundational work has already been completed.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent uses copying by creating simplified mini-banner representations of secondary content rather than processing the complete original content in real-time. These copied elements contain essential information in a condensed format, enabling rapid generation and presentation while maintaining content relevance and targeting accuracy.

Inventive Principle:
Principle #26Copying

Data Source

PatentUS12131414B2Mini-banner content
Publication Date: 2024.10.29 DISH NETWORK LLC
  • US12131414B2 patent drawing
  • US12131414B2 patent drawing
  • US12131414B2 patent drawing

AI summary

Devices, systems, and methods are provided for use in interpreting, converting, generating, embedding, presenting, storing and otherwise using mini-banner content. For at least one embodiment, a mini-banner content system may include a secondary content system element which executes non-transient computer executable instructions to configure: a content interpreter to interpret secondary content, identify aspect information, and output the aspect information; a content converter, which when receiving aspect information at least one of retrieves a first element corresponding to the aspect information and/or generates a second element corresponding to the aspect information, and generates a mini-banner content element based upon results of the retrieving operation and/or the generating operation.