Mirrored Display Optical Stack for Interactive Try-On and Power Saving

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Solution Overview

Problem

Existing electronic displays in retail settings lack interactivity and dynamic functionality, particularly in providing users with a seamless way to visualize products without physically trying them, and they do not efficiently adapt to user presence or preferences.

Innovation Solution

A mirrored display system incorporating a two-way optical stack with an integrated electronic display, capacitive touch screen, and sensors that allow for interactive image updates based on user input, enabling users to see how products would fit and appear on their body, while also conserving power when not in use.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If an electronic display is integrated into a mirror to enable interactive product visualization, then user engagement and interactivity are improved, but power consumption increases

Engineering Contradiction:
Improveinteractive product visualizationVSAvoidpower consumption
Core Design Contradiction:
Adaptability or versatilityVSUse of energy by moving object

Solution Approach 1:

The display transitions between active and inactive states dynamically. When a user approaches (detected by sensor 116), the display activates to show product visualization. When no user is present, the display remains inactive or enters sleep mode, consuming minimal power. This dynamic state change resolves the contradiction between providing interactive functionality and maintaining energy efficiency.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system changes operational parameters based on user presence. The display's power state parameter is adjusted: fully on when user is detected, partially on or off when user is absent. This parameter change allows the system to adapt its power consumption level to actual usage needs, resolving the contradiction between interactivity and energy use.

Inventive Principle:
Principle #35Parameter changes

2Illumination intensity

If the electronic display is continuously illuminated to maintain image visibility, then image visibility is improved, but energy consumption increases

Engineering Contradiction:
Improvedisplay visibilityVSAvoidpower consumption
Core Design Contradiction:
Illumination intensityVSUse of energy by stationary object

Solution Approach 1:

Instead of continuous illumination, the display operates periodically based on user presence detection. The sensor 116 triggers periodic activation cycles: illuminate when user approaches, dim or turn off when user leaves. This periodic action pattern maintains necessary visibility while dramatically reducing overall power consumption compared to continuous operation.

Inventive Principle:
Principle #19Periodic action

Solution Approach 2:

The display system serves itself by automatically adjusting its illumination state based on sensor input without manual intervention. When the sensor detects user presence, the display self-activates; when absent, it self-deactivates. This self-service mechanism ensures visibility is provided only when needed, resolving the contradiction between maintaining illumination and conserving energy.

Inventive Principle:
Principle #25Self-service

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enhances user engagement by allowing interactive product visualization and energy efficiency, enabling users to select and visualize clothing items or other products without physical try-on, while optimizing power usage based on user presence.

Implementation Method 1

The optical stack may be a two way mirror with the electronic display mounted therebehind such that the image displayed on the electronic display can be shown through the optical stack when the electornic display is illuminated. When the electronic display is not illuminated, the optical stack may appear as a reflective surface.

Methodology Applied
Scientific EffectTwo-way mirror reflection and transmission: Reflection

Data Source

PatentEP3481561B1Mirror having an integrated electronic display
Publication Date: 2024.10.23 MANUFACTURING RESOURCES INTERNATIONAL INC
  • EP3481561B1 patent drawingFigure 1
  • EP3481561B1 patent drawingFigure 2
  • EP3481561B1 patent drawingFigure 3

AI summary

An apparatus for presenting an image on a mirrored display 100 includes an electronic display 104 having backlight and a viewing area. A cover glass 204 has a surface area is positioned in front of and substantially parallel with the electronic display 104 such that the surface area substantially covers the viewing area. A reflective layer 205 located on and substantially coextensive with said cover glass 204 is partially silvered where the reflective layer 205 is located above the viewing area and substantially fully silvered on the remaining surface thereof.