Mixed-Module Search Results Integration

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Solution Overview

Problem

Current search engines provide limited and inefficient search results due to their text-based, machine-generated captions, lacking visual information and context, which results in inaccurate and time-consuming user experiences, especially on mobile devices with limited screen real estate and bandwidth.

Innovation Solution

Integration of mixed-media modules into search engine results pages, allowing for interactive, multimedia presentations that include coordinated text, images, video, and audio, enabling users to explore content in a richer, more accurate, and contextually relevant manner, with publishers gaining control over their brand representation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If text-based machine-generated captions are used for search results, then the search system is simple and easy to implement, but the user experience is poor and lacks visual information

Engineering Contradiction:
Improvevisual information in search resultsVSAvoidsearch result structure
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent combines multiple media types (text, images, video, audio) into a single integrated search result format. This merging of different information types resolves the contradiction by providing rich visual information while maintaining a unified, manageable search result structure that doesn't overly complicate the system.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The search result system is designed to handle multiple types of content (textual, visual, audio, video) within a single universal framework. This multi-functionality allows the system to provide diverse visual information without requiring separate complex systems for each media type, thus resolving the contradiction between information richness and system simplicity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Loss of information

If live previews of source web pages are provided, then visual information is improved, but the process becomes expensive and storage heavy

Engineering Contradiction:
Improvecontext and richness of search resultsVSAvoidprocessing and storage resources
Core Design Contradiction:
Loss of informationVSLoss of energy

Solution Approach 1:

The patent extracts only the essential and relevant visual elements from source web pages rather than providing complete live previews. By selecting and extracting key visual information (thumbnails, representative images, contextual visuals), the system provides sufficient context and richness while significantly reducing processing and storage resource requirements.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

Instead of providing complete page previews, the system applies partial action by displaying selected visual elements that are sufficient for user needs. This partial provision of visual information achieves the goal of contextual richness without the excessive resource consumption of complete page rendering and storage.

Inventive Principle:
Principle #16Partial or excessive action

3Measurement precision

If text-based captions are used, then the search system is simple, but the captions do not accurately represent the content on sites

Engineering Contradiction:
Improveaccuracy of content representationVSAvoidresult presentation format
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent merges text captions with visual elements to create a more accurate representation of website content. By combining textual descriptions with visual evidence (images, video thumbnails, audio waveforms), the system achieves better content accuracy without creating an overly complex presentation format, as all elements are integrated into a unified search result card.

Inventive Principle:
Principle #5Merging (Combining)

4Productivity

If limited visual information is provided in search results, then the system is simple, but humans process visual information much faster than text

Engineering Contradiction:
Improveuser information processing speedVSAvoidvisual content in results
Core Design Contradiction:
ProductivityVSLoss of information

Solution Approach 1:

The system applies partial action by providing just enough visual information to leverage human visual processing speed advantages. Rather than overwhelming users with excessive visuals or providing none at all, the patent delivers a optimized amount of visual content (thumbnails, key images, visual snippets) that significantly speeds up information processing while maintaining system simplicity.

Inventive Principle:
Principle #16Partial or excessive action

Data Source

PatentUS10417289B2Systems and methods involving integration/creation of search results media modules
Publication Date: 2019.09.17 YAHOO ASSETS LLC
  • US10417289B2 patent drawing
  • US10417289B2 patent drawing
  • US10417289B2 patent drawing

AI summary

Provided herein are mixed-media modules with functional layers that can be used to provided additional information to targeted audience. Systems and methods are disclosed for performing processing involved with search, such as processing search information to return search results. In one exemplary implementation, there is provided a method for processing information to return search results including mixed-media media presentation(s) selectable by a user. Moreover, such method may involve user interaction to manipulate the presentation, display various media and/or effect other functionality. Further implementations may involve generation of interactive, visually rich mixed-media content of high information density providing improved user experience and/or improved value to various participants.