Mixed Reality Product Display With Real Item Handoff in Shops
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Solution Overview
Problem
Existing augmented reality systems allow users to only observe three-dimensional images of products but cannot touch or operate them, lacking the ability to experience operability and feel of real products, making it difficult to make informed purchase decisions.
Innovation Solution
An information processing device and system that generates mixed reality images using MR glasses, allowing users to observe virtual objects alongside real objects, with the option to interact with and purchase real products, facilitated by a server that determines products based on user preferences and delivers them upon request.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If augmented reality systems display three-dimensional images of products, then users can observe products from various angles, but users cannot touch or operate the products
Solution Approach 1:
The patent introduces a mixed reality space as an intermediary between the virtual three-dimensional product images and the real physical product. This mixed reality space allows users to interact with virtual objects that can then trigger the delivery of real products, bridging the gap between observation and physical interaction without requiring direct contact with the real product initially.
Solution Approach 2:
The patent replaces the traditional mechanical interaction system (physically touching and operating real products) with an information-based interaction system. Users interact with three-dimensional virtual product images through display devices, and their interactions are transmitted as information signals that trigger product delivery, substituting physical mechanics with information processing.
2Ease of operation
If users only observe three-dimensional images of products, then the system is simple to operate, but users cannot obtain sufficient information for purchase decisions
Solution Approach 1:
The patent enables users to perform preliminary actions by interacting with three-dimensional virtual product images before receiving the real product. Users can examine products from all angles, simulate operations, and gather comprehensive information in the virtual environment before the real product is delivered, making informed purchase decisions in advance.
Solution Approach 2:
The patent adds a virtual dimension to the traditional two-dimensional display by implementing three-dimensional virtual product images. This third dimension allows users to observe products from multiple angles and perspectives, significantly increasing the information available for purchase decisions while maintaining ease of operation through digital interaction.
3Ease of operation
If real products are delivered to users in a physical shop, then users can touch and operate products, but the shop requires physical space for product display
Solution Approach 1:
The patent creates accurate three-dimensional copies of real products in the virtual mixed reality space. These virtual copies replicate the appearance, structure, and operational characteristics of real products, allowing users to interact with them digitally. This eliminates the need for physical product displays in the shop while maintaining full interaction capabilities.
Solution Approach 2:
The patent transitions product display from physical three-dimensional space to virtual three-dimensional space. By rendering products as three-dimensional virtual images that can be viewed and interacted with from any angle, the system eliminates the need for physical shelf space while providing equivalent or superior product interaction experiences.
Data Source
AI summary
Provided are a device and a method in which a virtual object image of a product determined according to a user who enters a shop can be presented to the user, and a real product item can also be provided. A product to be presented is determined according to a user who enters a shop, and a mixed reality image in which a virtual object image of the determined product to be presented can be observed together with a real object in the shop is generated and output to a glass worn by a user who has entered the shop. The virtual object image of the product to be presented is sequentially updated according to a motion of the glass, and a mixed reality image is generated in which the product appears to be arranged in a product arrangement space in the shop.