Mixed Reality Product Overlay for In-Store Visualization
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Solution Overview
Problem
In-store shoppers lack the ability to visualize products in their preferred locations, making it difficult to assess fit and aesthetics, unlike online shoppers, and rely on printed labels and signage for information, which is insufficient for decision-making.
Innovation Solution
A mixed reality-based system that uses a processor to detect products viewed through a mixed reality device, identifies preferred environments from user profiles, generates depictions of these environments, and allows users to purchase products by overlaying them virtually, with feedback improvement using reinforcement learning.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If shoppers rely on printed labels and signage for product information, then the information is readily available, but the information is insufficient for decision-making
Solution Approach 1:
The patent introduces a mixed reality device as an intermediary between the shopper and the product information. The device captures images of products and overlays augmented reality content, serving as a mediator that delivers comprehensive product information including virtual try-ons, detailed specifications, and placement visualizations without requiring complex physical signage or label systems.
Solution Approach 2:
The patent creates virtual copies of products through augmented reality overlays. Instead of relying on printed representations, the system projects digital twins or virtual models of products directly into the shopper's field of view, allowing them to examine products from all angles, see them in different colors, and visualize them in their intended environment without physical manipulation.
2Ease of operation
If online shoppers can visualize products in their locations, then purchasing decisions are easier, but in-store shoppers lack this ability
Solution Approach 1:
The patent adds a digital dimension to the physical shopping experience by overlaying virtual product representations onto the real-world environment through mixed reality. This allows in-store shoppers to visualize products in their home environments directly through the device, combining the tactile advantage of physical store shopping with the visualization benefit of online shopping.
Solution Approach 2:
The patent replaces the mechanical action of physically transporting products home for trial with a digital visualization system. The mixed reality device renders virtual products in the shopper's environment, eliminating the need for physical movement and setup while providing the same decision-making information.
3Loss of information
If mixed reality devices overlay virtual information, then product information is enhanced, but the system complexity increases
Solution Approach 1:
The patent designs the mixed reality device to perform multiple functions: capturing product images, accessing product databases, rendering augmented reality overlays, and providing navigation assistance. By consolidating these functions into a single device, the system avoids the complexity of multiple separate systems while delivering comprehensive product information.
Solution Approach 2:
The system enables shoppers to independently access and interact with product information without requiring store staff assistance. The mixed reality device automatically captures product images, retrieves relevant information, and presents it through augmented reality, allowing shoppers to serve themselves with comprehensive product data.
Data Source
AI summary
In an approach for a shopper-based commerce driven presentation of required-but-missing product related information, a processor detects a user viewing a physical product via a mixed reality device. A processor identifies a preferred environment for the physical product from a personal shopper profile of the user. A processor generates via the mixed reality device a depiction of the preferred environment. A processor determines whether the physical product can be overlaid in the preferred environment. A processor enables the user to purchase a product based on the determination.