ML Customer-Business Pairing via Pattern Detection
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Solution Overview
Problem
Enterprise organizations face challenges in efficiently detecting customer needs and optimizing resource utilization to connect customers and businesses, particularly in situations where customers may require specific resources due to events like natural disasters or changes in income, and existing technologies struggle to provide timely and effective solutions.
Innovation Solution
A computing platform using machine learning to analyze historical user activity, identify anticipated purchase patterns, match them with vendor offerings, and trigger actions based on user-defined preferences, including automatic purchases and resource allocation, while considering external events that impact purchase activities.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If machine learning systems are used to detect customer needs and match them with businesses, then the effectiveness of connecting customers and businesses is improved, but the complexity of the computing infrastructure increases
Solution Approach 1:
The system segments the complex task of customer-business matching into distinct functional modules: a pattern detection engine that analyzes purchase activities, a machine learning model that identifies needs, and a matching engine that connects customers with businesses. This modular architecture reduces overall system complexity while maintaining high effectiveness.
Solution Approach 2:
The computing platform acts as an intermediary between customers and businesses, mediating the matching process. The platform receives purchase activity data, processes it through multiple engines, and generates connections without requiring direct integration between customer and business systems, thereby simplifying the infrastructure.
2Measurement precision
If the system analyzes historical user activity and external events to predict customer needs, then the precision of need detection is improved, but the amount of data processing and time required increases
Solution Approach 1:
The system performs preliminary actions by continuously analyzing historical user activity and detecting patterns in advance. The pattern detection engine processes purchase activities and builds customer profiles proactively, so when a matching opportunity arises, the system can quickly connect customers with businesses without extensive real-time processing.
Solution Approach 2:
The system maintains continuous analysis of user activity through the pattern detection engine, which constantly processes purchase data and updates customer profiles. This continuous operation eliminates the need for intensive batch processing, reducing time delays while maintaining high detection precision.
3Productivity
If the computing platform optimizes resource utilization and bandwidth utilization, then the efficiency of operations is improved, but the complexity of managing the computing infrastructure increases
Solution Approach 1:
The computing platform is designed as a universal system that handles multiple functions: pattern detection, machine learning inference, matching operations, and resource management. This multi-functional architecture consolidates infrastructure requirements and simplifies management while optimizing resource utilization across all operations.
Data Source
AI summary
Aspects of the disclosure relate to automated pairing of customers and businesses. A computing platform may determine, based on historical user activity of a user, a pattern of the user activity, and may identify, based on the pattern of the user activity, an anticipated purchase activity of the user. Then, the computing platform may determine a sales offering by a vendor. Then, the computing platform may match the anticipated purchase activity with the sales offering. Then, the computing platform may retrieve user-defined preference rules associated with the anticipated purchase activity. Then, the computing platform may determine whether the preference rules apply to one or more attributes of the anticipated purchase activity. Subsequently, the computing platform may trigger, based on a determination that the preference rules apply to the one or more attributes of the anticipated purchase activity, an action associated with the anticipated purchase activity.


