Machine Learning Purchase Reminder System for Periodic Events

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Solution Overview

Problem

Consumers face difficulties in remembering to purchase event-related goods and services, such as gifts, due to forgetfulness or lack of time, and struggle to identify appropriate products for upcoming events.

Innovation Solution

A machine learning-based system that analyzes a user's previous interactions and purchase history to predict likelihood of purchasing items for periodic events, sending reminders and recommendations for relevant products before the event, allowing users to interact with merchants and complete purchases.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If consumers rely on manual memory and tracking of events and purchases, then they maintain full control over their purchasing decisions, but they experience forgetfulness and difficulty in remembering events and previous purchases

Engineering Contradiction:
Improvepurchase reminder reliabilityVSAvoidsystem complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The system automatically analyzes consumer purchase history and interaction data to identify periodic events and generate purchase reminders without requiring manual input from the consumer. The machine learning model self-trains on available data and autonomously determines when to send reminders, allowing the system to serve itself rather than requiring active consumer management.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The patent introduces an intermediary machine learning-based system that mediates between the consumer and the complex task of tracking events and purchases. This intermediary automatically processes purchase history, identifies patterns, and generates reminders, reducing the cognitive burden on consumers while maintaining reliable purchase tracking.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Productivity

If consumers manually track and search for appropriate products for upcoming events, then they can make informed purchasing decisions, but they lack time and experience difficulty in identifying suitable products

Engineering Contradiction:
Improvepurchase efficiencyVSAvoidtime spent searching for products
Core Design Contradiction:
ProductivityVSLoss of time

Solution Approach 1:

The system performs preliminary analysis of consumer purchase history and interaction data before the actual purchase event occurs. By pre-identifying periodic events and relevant products in advance, the system prepares purchase reminders and product recommendations ahead of time, allowing consumers to make decisions without last-minute searching.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system continuously learns from consumer interactions with reminders and product recommendations, using this feedback to improve future predictions. The machine learning model adjusts its predictions based on whether consumers engage with suggested products, refining its understanding of consumer preferences and reducing time spent searching for appropriate products over time.

Inventive Principle:
Principle #23Feedback

3Adaptability or versatility

If the system sends purchase reminders based on basic purchase history, then it can provide simple notifications, but it fails to provide personalized product recommendations and interaction-based insights

Engineering Contradiction:
Improvepersonalization capabilityVSAvoidmachine learning model complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent introduces a machine learning model as an intermediary layer between raw purchase history data and personalized recommendations. This intermediary processes and analyzes interaction data to extract meaningful patterns, transforming basic purchase information into personalized product suggestions without requiring direct complex analysis by the consumer.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The system evolves from simple purchase history tracking to sophisticated interaction-based analysis by changing the parameters it processes. Instead of only considering basic purchase data, the model incorporates interaction metrics, engagement patterns, and contextual information, transforming the quality and depth of input parameters to enable personalization.

Inventive Principle:
Principle #35Parameter changes

4Productivity

If consumers rely on traditional reminder systems, then they receive basic notifications, but they miss opportunities for enhanced purchase behavior and merchant engagement

Engineering Contradiction:
Improvepurchase conversion rateVSAvoidinteraction-based insights
Core Design Contradiction:
ProductivityVSLoss of information

Solution Approach 1:

The system implements a feedback loop where consumer interactions with reminders and product suggestions are continuously analyzed to improve future recommendations. This feedback mechanism ensures that interaction-based insights are captured and utilized, preventing loss of valuable behavioral data while enhancing purchase conversion through increasingly accurate personalization.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The system performs preliminary analysis of interaction patterns and consumer behavior before purchase events occur, preparing personalized recommendations in advance. By proactively analyzing interaction data and predicting consumer needs beforehand, the system captures valuable insights that would otherwise be lost, enabling targeted interventions that improve purchase conversion.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS20230162056A1Systems and methods for interaction-based indications using machine learning
Publication Date: 2023.05.25 CAPITAL ONE SERVICES LLC
  • US20230162056A1 patent drawing
  • US20230162056A1 patent drawing
  • US20230162056A1 patent drawing

AI summary

According to certain aspects of the disclosure, a computer-implemented method may be used for interaction-driven indications using machine learning. The method may include receiving information associated with previous interactions of a person and associating one or more items with a periodic event. Additionally, determining a likelihood of the person acquiring an item for a next occurrence of the periodic event and transmitting an indication to the person prior to the next occurrence of the periodic event. Additionally, based on interaction with the interactive text or graphics, causing a computing device of a person to navigate to an entity associated with the available items and receiving information related to the items. Additionally, causing display of an interactive interface indicative of at least one of the items, the information related to the one or more available items, or the periodic event.