Machine Learning Subject Line Generation Using Neural Networks

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Solution Overview

Problem

Conventional subject line recommendation systems are inflexible and inefficient, generating repetitive content due to rigid evaluation rules and requiring significant computational resources for parameter learning.

Innovation Solution

The system employs a machine-learning model, specifically a sequence-to-sequence neural network, with additional models like named entity recognition and emotion classification to generate subject lines from keywords, using creativity scores and blacklists, and custom training for improved flexibility and efficiency.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If conventional subject line recommendation systems use rigid evaluation rules, then they provide structured control, but they generate repetitive content and lack flexibility

Engineering Contradiction:
Improveflexibility in subject line generationVSAvoidcomplexity of evaluation rules
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system changes the parameters from rigid evaluation rules to machine learning model parameters that can be dynamically adjusted. The ML model learns optimal parameters from training data, enabling flexible subject line generation while maintaining quality through learned patterns rather than fixed rules.

Inventive Principle:
Principle #35Parameter changes

Solution Approach 2:

The patent replaces the mechanical system of rigid evaluation rules with an intelligent system using machine learning models. The ML model automatically learns and adapts to generate diverse subject lines, substituting the inflexible mechanical rule-based approach with a more adaptable intelligent system.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Reliability

If conventional systems use deep generation models for parameter learning, then they achieve comprehensive learning, but they require significant computational resources and time

Engineering Contradiction:
Improvequality of subject line generationVSAvoidcomputational resources required
Core Design Contradiction:
ReliabilityVSUse of energy by moving object

Solution Approach 1:

The patent segments the parameter learning process into distinct phases: initial comprehensive learning using deep generation models, followed by fine-tuning with specific training data. This segmentation allows the system to achieve high quality generation while reducing ongoing computational requirements by leveraging pre-learned parameters.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system performs preliminary parameter learning using deep generation models during the training phase, so that the model parameters are pre-configured with comprehensive knowledge. This preliminary action reduces the computational burden during actual subject line generation, as the heavy learning work is completed in advance.

Inventive Principle:
Principle #10Preliminary action

3Productivity

If conventional systems use pre-generated phrase pools, then they reduce computational demands, but they create repetitive subject lines with limited variety

Engineering Contradiction:
Improveefficiency of subject line generationVSAvoidvariety of subject line outputs
Core Design Contradiction:
ProductivityVSAdaptability or versatility

Solution Approach 1:

The machine learning model serves itself by automatically generating diverse subject lines based on learned patterns from training data, rather than relying on pre-generated phrase pools. The model adapts to different contexts and requirements, providing both efficiency and variety through its learned capabilities.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS20240143941A1Generating subject lines from keywords utilizing a machine-learning model
Publication Date: 2024.05.02 ADOBE INC
  • US20240143941A1 patent drawing
  • US20240143941A1 patent drawing
  • US20240143941A1 patent drawing

AI summary

The present disclosure relates to systems, methods, and non-transitory computer readable media that utilize machine learning to generate subject lines from subject line keywords. In one or more embodiments, the disclosed systems receive, from a client device, one or more subject line keywords. Additionally, the disclosed systems generate, utilizing a subject generation machine-learning model having learned parameters, a subject line by selecting one or more words for the subject line from a word distribution based on the one or more subject line keywords. The disclosed systems further provide, for display on the client device, the subject line.