Personalized UI Layout Using ML User Type Prediction
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Solution Overview
Problem
Existing online systems treat different types of users uniformly, leading to inefficient user interfaces for both 'searchers' and 'browsers', who have distinct interaction preferences.
Innovation Solution
Implement a trained machine-learning model to predict user type and generate personalized user interfaces by identifying and arranging user interface elements based on the predicted user type.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Device complexity
If a uniform user interface is provided to all users, then the system is simple to implement and maintain, but the user interface efficiency and user experience deteriorate for different user types
Solution Approach 1:
The patent segments users into different types (searchers and browsers) based on their interaction patterns with the online system. By dividing the user base into distinct segments with different characteristics, the system can provide tailored user interfaces for each segment, improving interface efficiency without overwhelming complexity through targeted personalization rather than universal customization.
Solution Approach 2:
The patent implements dynamic user interface adaptation by using machine learning models to predict user types in real-time and adjusting the user interface accordingly. The system dynamically switches between different interface configurations based on predicted user behavior, allowing the interface to adapt to user needs without requiring complex manual configuration or redesign.
2Ease of operation
If personalized user interfaces are generated for different user types, then user interface efficiency and user experience improve, but the system complexity increases
Solution Approach 1:
The patent implements self-service personalization where the system automatically predicts user types and generates appropriate user interfaces without requiring manual intervention from users or system administrators. The machine learning model autonomously analyzes user behavior patterns and configures the interface accordingly, reducing the operational burden despite the increased personalization capability.
Solution Approach 2:
The patent changes key parameters of the user interface based on predicted user type, such as the arrangement and prominence of different interface elements. By adjusting these parameters dynamically based on user characteristics, the system achieves personalized interfaces through controlled parameter modification rather than complete interface redesign, managing complexity through parameter-based adaptation.
3Adaptability or versatility
If the user interface is tailored to individual user preferences, then user experience and engagement improve, but the time and computational resources required increase
Solution Approach 1:
The patent performs preliminary action by pre-training machine learning models on user behavior data before actual user interactions. The models are prepared in advance to quickly predict user types during real-time operations, reducing the computational burden and time required during actual user sessions. The heavy lifting of pattern recognition is done beforehand, enabling fast real-time personalization.
Solution Approach 2:
The patent applies partial personalization by focusing on the most significant interface elements and user characteristics that have the greatest impact on user experience. Rather than personalizing every aspect of the interface, the system concentrates computational resources on the key parameters and interface elements that matter most, achieving effective personalization with reduced computational overhead.
Data Source
AI summary
A trained model is used to predict a type of a user of an online system to generate a personalized user interface of the online system. Upon receiving data related to a current session of the user with the online system, the online system applies the trained model to output, based on the session data, a score for the user indicative of a predicted type of the user for the current session. The online system compares the score with a threshold score, and responsive to the score being greater than the threshold score, the online system identifies, based on the score, user data, and information about the current session, a set of user interface elements arranged in a specific order for presentation to the user. The online system then generates a user interface of the device associated with the user that includes the arranged user interface elements.


