Multimedia Messaging Service Add-On Appending for Network Congestion
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Solution Overview
Problem
The increasing demand for multimedia messaging services is putting pressure on signaling networks, particularly due to the complexity of MMS traffic compared to SMS, and existing systems struggle to efficiently integrate new infrastructure and support diverse message types like images, audio, and video streams, leading to congestion in SS7 networks.
Innovation Solution
A method and system for communicating multimedia messaging service messages that involve receiving a request for an add-on message, associating it with the existing message, and appending advertisements based on user and subscriber profiles, using a processor-based system with a controller, interface, and database to manage and transmit these messages through a telecommunications network, enabling the inclusion of additional content like pictures and audio streams with existing MMS messages.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If MMS traffic is increased to support diverse message types (images, audio, video), then messaging service functionality is improved, but signaling network congestion worsens
Solution Approach 1:
The patent segments MMS traffic into different categories (prepaid, postpaid, advertising-supported) and processes each segment through dedicated handlers. This segmentation allows the system to manage diverse message types efficiently while preventing any single segment from causing overall network congestion.
Solution Approach 2:
The patent introduces an advertising-supported messaging service as an intermediary mechanism that offsets network congestion costs. Advertisers pay for message delivery, and these revenues are used to subsidize network infrastructure, effectively mediating between service functionality and network load management.
2Adaptability or versatility
If new infrastructure elements are integrated to support MMS, then messaging service capability is improved, but system complexity increases
Solution Approach 1:
The patent creates a universal messaging service framework that handles multiple message types (text, images, audio, video) through a single integrated system. The prepaid/postpaid/advertising-supported handlers are designed to work across all message types, reducing the need for separate infrastructure elements for each message type.
Solution Approach 2:
The patent implements dynamic message handling where the system automatically selects appropriate handlers based on message characteristics and user profiles. This dynamic approach allows the infrastructure to adapt to different MMS requirements without requiring static, overly complex predefined pathways for each message type.
3Productivity
If advertising-supported messaging is implemented, then revenue generation is improved, but message delivery complexity increases
Solution Approach 1:
The patent performs preliminary actions by pre-configuring advertising-supported message handlers and associating them with relevant user profiles before message delivery. Advertisements are pre-selected and pre-positioned in the system, so when an MMS is delivered, the advertising component is automatically attached without requiring complex real-time decision-making during message transmission.
Data Source
AI summary
The present invention provides a method and an apparatus for communicating a multimedia messaging service message from a source mobile device to a target mobile device in a telecommunications network. The method comprises receiving a request for a multimedia message and associating the multimedia message to the multimedia messaging service message. The multimedia messaging service message along with the associated multimedia message may be provided for transmission to the target mobile device. For example, an advertisement from a gateway associated with a telecommunication company network may be appended to a multimedia messaging service message as an add-on multimedia messaging service message. An engine may determine content of the appended add-on multimedia messaging service message based on a profile for an end-user and a subscriber profile of an advertising service. A database may store a record of a call to provide information including billing data to one or more concerned parties. In this way, instead of short text messages, using extensible Markup Language and Internet protocol, additional multimedia messaging service messages, such as pictures, and/or audio, video streams may be appended with an existing multimedia messaging service message.