Personalised MMS with Redeemable Component for Secure Gift Delivery
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Solution Overview
Problem
Existing methods for delivering gift cards and vouchers are cumbersome, insecure, and lack personalization, often requiring registration processes and risking fraud, which detracts from the excitement of giving and receiving gifts, and can lead to security issues with URL links.
Innovation Solution
A system and method for generating a fraud-checked, personalized Multimedia Message Service (MMS) message with a redeemable component, which includes a unique code scannable from a mobile device, eliminating the need for authentication and reducing fraud risks by using a server-based security verification process.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If online gift cards are delivered via email or SMS with URL links, then delivery convenience is improved, but security risks increase due to potential malware and fraud
Solution Approach 1:
The patent introduces an MMS message as an intermediary delivery mechanism that combines the convenience of mobile messaging with enhanced security. The MMS message serves as a trusted intermediary that delivers gift card information without requiring recipients to click on potentially malicious URL links, thus maintaining delivery convenience while eliminating security risks associated with web links
Solution Approach 2:
The patent uses visual copying of gift card information through images and barcodes in MMS messages. Instead of requiring recipients to access web-based gift cards through URL links, the system creates visual copies of the gift card data that can be displayed directly in the MMS message and scanned at point-of-sale terminals, eliminating the need for risky link clicking while preserving delivery convenience
2Reliability
If registration processes are required for online gift cards, then fraud prevention is improved, but user experience deteriorates due to time-consuming procedures
Solution Approach 1:
The patent implements preliminary fraud prevention measures by incorporating verification mechanisms into the gift card generation and delivery process itself. The system performs fraud checks and validations before the gift card is issued and delivered via MMS, rather than requiring recipients to undergo time-consuming registration processes after receipt. This preliminary action maintains security while preserving user convenience
Solution Approach 2:
The patent enables self-service redemption by designing the MMS-delivered gift cards to be automatically redeemable without requiring recipient registration or authentication. The gift card information contained in the MMS message can be directly scanned and redeemed at point-of-sale terminals, allowing recipients to immediately use their gifts without time-consuming registration procedures while maintaining fraud prevention through the secure MMS delivery mechanism
3Reliability
If plastic gift cards are used, then reliability is improved, but ease of operation worsens due to the need to carry and remember multiple cards
Solution Approach 1:
The patent replaces physical plastic gift cards with digital copies delivered via MMS messages. These digital gift card copies contain the same functional information (barcode, gift card number, value) as physical cards but are delivered electronically to mobile devices. This eliminates the need to carry multiple physical cards while maintaining full functionality through visual scanning at point-of-sale terminals
Solution Approach 2:
The patent merges multiple gift card functionalities into a single mobile device platform. Instead of requiring users to carry separate physical cards for different retailers or occasions, the system delivers various gift cards as MMS messages to a single mobile device, consolidating multiple card-carrying functions into one portable device while maintaining the reliability of gift card redemption through standardized barcode scanning
Data Source
AI summary
A method for generating a unique and personalised MMS message having a redeemable component enables the instant delivery and receipt of individual and personalised, trackable, rich media messages direct to any mobile user. The method includes receiving, at a server from a first computing device, a selection of an MMS message product; receiving, at the server from the first computing device, a recipient contact identifier identifying a recipient mobile number; performing, via the server, a security verification of a recipient or sender based on the recipient mobile number or one or more details of the sender received from the first computing device; where the security verification is successful, generating, via the server, based on the selection of the MMS message product, a personalised MMS message having a redeemable component and a personalised image uniquely rendered for the recipient; and transmitting, the personalised MMS message to a recipient mobile computing device via a multimedia message service using the recipient mobile number; whereby the personalised MMS message is scannable or otherwise immediately redeemable from the recipient mobile computing device to pay for one or more products and/or services.