Mobile Network Operator Node Content Insertion for Social Networking SMS
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Solution Overview
Problem
The increased volume of social networking SMS traffic leads to disputes over network resource utilization costs, with social networking providers bearing the burden of reimbursing mobile network operators, which can result in reduced message delivery to certain networks.
Innovation Solution
Implementing a system where mobile network operators control content delivered via social networking messages by inserting ad content into these messages, using a node that determines whether a message is social networking-related and inserts operator-controlled content, such as ads, to offset delivery costs.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If social networking messages are delivered via SMS using existing network infrastructure, then message delivery capability is improved, but network resource utilization costs worsen
Solution Approach 1:
The patent extracts the content insertion function from the traditional SMS delivery path and places it at the social networking service provider's domain. The MNO node inserts sponsored content into social networking messages before they enter the SMS delivery network, thereby separating the content generation function from the message transport function and reducing pure traffic costs for the MNO.
Solution Approach 2:
The patent introduces an intermediary MNO node that acts as a bridge between the social networking service provider and the SMS delivery network. This intermediary inserts sponsored content and billing information into messages, transforming the relationship from direct cost-bearing to a three-party arrangement where sponsors offset delivery costs.
2Reliability
If social networking providers pay for message delivery to offset MNO costs, then network resource utilization is improved, but service cost structure worsens
Solution Approach 1:
The patent enables social networking service providers to self-manage their message delivery billing through automated insertion of billing information and sponsored content by MNO nodes. The system automatically tracks message delivery costs and generates billing records without requiring manual intervention, allowing providers to self-service their delivery cost obligations.
3Power
If sponsored content is inserted into social networking messages, then revenue generation is improved, but message content integrity worsens
Solution Approach 1:
The patent segments the message content into distinct components: the original social networking message content and the inserted sponsored content. The MNO node inserts sponsored content as a separate element with clear demarcation, allowing the original message content to remain intact and identifiable while adding value through sponsorship.
4Loss of energy
If MNOs control content insertion in social networking messages, then cost recovery is improved, but system complexity worsens
Solution Approach 1:
The patent makes the MNO node multi-functional by combining traditional SMS routing capabilities with new content insertion and sponsored message handling functions. The same network infrastructure performs multiple roles: message routing, content insertion, billing information addition, and cost recovery, thereby reducing the need for separate dedicated systems.
Data Source
AI summary
The subject matter described herein includes methods, systems, and computer readable media for providing mobile network operator controlled content to mobile subscribers using social networking messages. According to one aspect, a method for providing mobile network operator controlled content to mobile subscribers using social networking messages is provided. The method includes receiving, at a mobile network operator node, a message for delivery to a mobile subscriber of the mobile network operator's network. The method further includes determining whether the message is a social networking message. The method further includes, in response to determining that the message is a social networking message, providing mobile network operator controlled content to the subscriber.