Interactive Mobile Ad Banners for Contextual Relevance
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Solution Overview
Problem
Mobile device users face difficulties with search technologies designed for conventional online use, as they struggle to display appropriate content, enter queries, and navigate in environments adapted for full-screen displays and high-speed network connections, and existing search engines fail to optimally deliver results for mobile communication facilities.
Innovation Solution
A method and system that associate interactive elements with sponsored content on mobile communication facilities based on relevancy to subscriber characteristics, contextual information, user transactions, usage history, and location, allowing users to engage with these elements within the content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If conventional online search technologies are used on mobile devices, then the search engine can process queries, but the content display and user navigation become difficult and inappropriate for mobile screens
Solution Approach 1:
The patent applies local quality by creating mobile-specific search results that are tailored to mobile device characteristics. The system generates different content formats, sizes, and layouts optimized for mobile screens rather than simply scaling down desktop versions, making the content appropriately adapted to the local mobile environment.
Solution Approach 2:
The patent segments search results into mobile-optimized components including condensed content, simplified navigation elements, and appropriately sized media. This segmentation allows the search engine to deliver results specifically structured for mobile device constraints, separating mobile content delivery from traditional web content.
2Productivity
If interactive elements are added to sponsored content to enhance user engagement, then user interaction increases, but the complexity of the content delivery system increases
Solution Approach 1:
The patent implements multi-functionality by creating a unified sponsored content delivery system that handles both traditional static advertisements and interactive elements through the same infrastructure. The system can deliver simple image ads, clickable links, games, surveys, and other interactive content using a single content management platform, reducing the need for separate systems for each content type.
Solution Approach 2:
The patent applies dynamics by making the sponsored content delivery system adaptable and flexible. The system can dynamically adjust content format, interactivity level, and delivery method based on user preferences, device capabilities, and campaign requirements, allowing the same system to handle both simple and complex content scenarios.
Data Source
AI summary
In embodiments, the present invention provides a method and system for associating an interactive element with a sponsored content, presenting the sponsored content to a mobile communication facility based at least in part on a relevancy to a mobile subscriber characteristic associated with the mobile communication facility, and allowing a user of the mobile communication facility to engage the interactive element within the sponsored content.