Mobile Ad Effectiveness Tracking via Beacon Matching
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Solution Overview
Problem
Current technologies face challenges in effectively tracking the effectiveness of mobile advertisements that drive users to physical retail stores, as existing methods are not feasible or efficient for measuring the impact of online ads on in-store visits.
Innovation Solution
A system and method using mobile devices to receive and store advertisement identifiers and location identifiers, with a watchdog component that matches received radio identifiers with stored location identifiers, sending messages to an ad server when a match is found, allowing for tracking of ad effectiveness by linking ad views to in-store visits.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If traditional online advertisement tracking methods are used, then online purchase statistics can be collected, but effectiveness of ads driving users to physical stores cannot be tracked
Solution Approach 1:
The patent introduces beacons as intermediary devices deployed at physical store locations. These beacons emit unique identifiers that mobile devices can detect. The beacons act as mediators between the advertisement system and the physical store environment, enabling automatic association of ad views with store visits without requiring complex manual tracking processes.
Solution Approach 2:
The mobile device automatically performs tracking operations by detecting beacons in its vicinity and comparing beacon identifiers with advertisement data stored in its memory. The device self-determines whether a user has visited a store after viewing an ad, eliminating the need for complex server-based tracking systems or manual data collection processes.
2Productivity
If manual tracking methods are used to determine ad effectiveness, then some level of tracking is possible, but the process is not efficient or feasible
Solution Approach 1:
The system performs preliminary actions by pre-storing advertisement identifiers and associated beacon identifiers in the mobile device's memory when the advertisement is displayed. This preparation allows the device to automatically compare current beacon detections with stored data without requiring real-time server processing, significantly improving tracking efficiency and reducing time delays.
Solution Approach 2:
The patent replaces manual or server-based tracking mechanisms with automated local processing on the mobile device. The device uses its own sensors and stored data to automatically determine ad effectiveness, substituting complex mechanical tracking systems with simpler, more efficient electronic comparison processes that occur instantly in the device's memory.
Data Source
AI summary
Systems and/or methods for determining effectiveness of advertisements using devices and/or beacons and/or tags. A mobile device may send a request to an advertisement server. In response to the request, the mobile device may receive, from the advertisement server, an advertisement, an advertisement identifier, and a location identifier. Hie advertisement identifier and the location identifier may be associated with the advertisement. The mobile device may store one or more of the advertisement, the advertisement identifier, or the location identifier. The mobile device may scan (e.g., periodically scan) and/or receive a radio identifier. The radio identifier may be received via a short range signal. A watchdog component (e.g., a watchdog function), running on the mobile device may compare the received radio identifier with the location identifier. If the received radio identifier matches the location identifier, the watchdog function may send a message to the advertisement server.