Mobile Vehicle Ad Service Targeting Bus Stop Demographics
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Solution Overview
Problem
Current advertisement methods on mobile vehicles, such as buses, fail to effectively target specific audiences based on demographics and location, leading to reduced advertisement effectiveness due to indiscriminate content delivery and repetitive advertisements at the same locations.
Innovation Solution
A system that uses M2M communication to collect and analyze demographic data of passengers at bus stops, allowing for the selection and transmission of targeted advertisement content to mobile vehicles, ensuring that advertisements are displayed based on the gender, age, and number of audience members, and adjusting display times and frequencies accordingly.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If advertisement contents are provided to many and unspecified persons in an indiscriminate manner, then the coverage of advertisement is wide, but the advertisement effect is low
Solution Approach 1:
The advertisement system segments the audience based on demographic information (age, gender) and divides advertisement content into different categories. The advertisement server selects and transmits specific advertisement contents matched to the segmented audience characteristics, rather than broadcasting the same content to everyone indiscriminately.
Solution Approach 2:
The system applies local quality by tailoring advertisement content to specific local conditions - the demographic composition of passengers at different bus stops. Each location receives customized advertisement content matching its unique audience characteristics, improving relevance and effectiveness.
2Duration of action of stationary object
If the same advertisement is continuously displayed at the same location, then the advertisement coverage is maintained, but the advertisement effect is reduced due to audience fatigue
Solution Approach 1:
The advertisement system implements periodic action by continuously monitoring demographic information and periodically updating advertisement content. When the audience composition changes or after a certain time period, the system selects and transmits new advertisement contents matched to the current audience characteristics, preventing continuous display of the same advertisement.
Solution Approach 2:
The system applies dynamics by making advertisement content adaptive and changeable based on real-time or updated demographic information. The advertisement server dynamically selects content that matches current audience characteristics, allowing the advertisement display to evolve with changing audience composition rather than remaining static.
3Measurement precision
If demographic information collection and analysis systems are implemented, then advertisement targeting precision is improved, but system complexity increases
Solution Approach 1:
The advertisement server acts as an intermediary that handles the complex tasks of demographic information collection, analysis, and advertisement selection. Mobile vehicles and bus stops use simple devices to collect and transmit basic demographic data, while the centralized server performs the sophisticated processing and content matching, distributing complexity appropriately.
Solution Approach 2:
The system implements feedback by continuously collecting demographic information from bus stops and mobile vehicles, analyzing this data to select appropriate advertisement content, transmitting the selected content back to the vehicles, and monitoring the results. This closed-loop feedback mechanism enables precise targeting while automating the complex decision-making process.
Data Source
AI summary
The disclosure is related to an advertisement service using mobile vehicles. Particularly, the disclosure relates to providing advertisement content selected based on statistical information on an advertisement target at an advertisement display location. Furthermore, the selected advertisement content may be provided to a corresponding mobile vehicle before the corresponding mobile vehicle arrives at the advertisement display location.